[Previous message][Next message][Back to index]
[ecrea] Call for Participation - 'Vegan Narratives and Storytelling: A Critical Assessment in the Spaces of ‘Post-Activism’'
Mon Nov 26 21:18:00 GMT 2018
Vegan Narratives and Storytelling: A Critical Assessment in the Spaces
Call for participation in Workshop
University of Brighton, Friday 7th December, 10 to 5 PM, Edward Street,
Organised by the Climate Change Network (MeCCSA), Centre for Spatial,
Environmental and Cultural Politics (University of Brighton), supported
by the Global Development Research Division (University of Reading)
Organisers: Julie Doyle (Brighton), Nathan Farrell (Bournemouth),
Michael Goodman (Reading)
Identified as one of the top Google trends of 2016, and with the first
ever vegan week broadcast on The Great British Bake Off (UK, 2018),
veganism as a diet and practice has increasingly become part of
mainstream media culture, particularly social media, over the last few
years (Doyle, 2016; Brown, 2018). This represents a significant and
positive shift in media engagement with veganism, following years of
negative representations of vegans as hostile and oversensitive (Cole &
Morgan, 2011). In addition, the most recent IPCC report states that in
order to limit global warming to 1.5C, changes to food systems ‘such as
diet changes away from land-intensive animal products’ (IPCC Special
Report 2018) will need to be undertaken, making the case for significant
societal shifts towards plant-based diets more urgent and compelling.
Science, in effect, is now pushing veganism and less meat eating as a
mitigation strategy in the context of climate change. Historically,
ethical veganism – that is, a commitment to animal welfare and
anti-speciesism – has been the primary motivation for individuals to
become vegan, above that of health and environmental concerns
(Greenebaum, 2012; Larsson et al., 2003). Animal welfare concerns have
also proved to facilitate a deeper and longer-term commitment to
veganism as a critique of unethical food practices. Yet, in contemporary
popular cultural and media engagements with veganism, health, scientific
and environmental concerns about climate change appear to be
foregrounded, providing a different set of narratives and stories about
veganism that make it potentially more accessible to a wider demographic
across multiple media platforms.
This interdisciplinary workshop will explore recent media and popular
cultural engagements with veganism through a critical focus upon the
role of narrative and storytelling in communicating veganism to
mainstream audiences. Bringing together, and drawing upon, a range of
perspectives from across academia, media industries, arts and activism,
the workshop will identify current trends in vegan narratives – paying
attention to how veganism is framed and for whom - and will also
challenge these cultural narratives by exploring what/who they might
exclude. We want to ask the following questions: how is an ethics of
care - towards animals/climate /self/others - reframed in contemporary
cultural narratives of veganism, and how might these contribute to, or
even hinder, a broader societal shift towards plant-based diets and
greater ecological politics? Are vegan narratives both ‘post-activism’
and ‘practical’ in efforts to shift public attitudes towards less meat
eating and ultimately adopt vegan lifestyles and larger audiences? From
these perspectives, the workshop will propose ways forward for popular
cultural and media engagements with climate change that help mainstream
veganism and plant-based diets as both an ethical and sustainable practice.
We have a number of Workshop places available. Depending on numbers, we
can pay for some travel expenses. If you would like to attend and
contribute to the discussions, please contact Julie Doyle
(j.doyle /at/ brighton.ac.uk).
All food and refreshments provided during the day will be vegan.
Brown, J. (2018).
‘Bake Off is having a vegan week, but what about the rest of TV?’, The
Guardian, 24 Aug 2018,
Cole, M., & Morgan, K. (2011). ‘Vegaphobia: Derogatory
discourses of veganism and the reproduction of speciesism in UK national
newspapers’. The British Journal of Sociology, 62(1), 134–153.
Celebrity vegans and the lifestyling of ethical consumption,
Environmental Communication, 10:6, 777-790
Greenebaum, J. B. (2012b). Veganism, identity and the quest for
authenticity. Food, Culture & Society, 12(1), 129–144.
IPCC (2018). ‘IPCC Special Report on
Global Warming of 1.5°C Frequently Asked Questions’
Larsson, C. L., Rönnlund, U., Johansson, G., &
Dahlgren, L. (2003). ‘Veganism as status passage: The process of
becoming a vegan among youths in Sweden’. Appetite, 41, 61–67
This mailing list is a free service offered by Nico Carpentier. Please
use it responsibly and wisely.
To subscribe or unsubscribe, please visit http://commlist.org/
Before sending a posting request, please always read the guidelines at
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
[Previous message][Next message][Back to index]