[ecrea] Interactions: Studies in Communication & Culture 9.3 is now available

Intellect is happy to announce that Interactions: Studies in 
Communication & Culture 9.3 is now available! For more information about 
the issue, click here >> https://bit.ly/2PVvRnH <https://bit.ly/2PVvRnH>

This is a special issue, featuring discussion surrounding visual fields 
in the changing media and entertainment environment in India.

Content

Visual fields in the changing media and entertainment environment in India

Authors: Pooja Susan Thomas
Page Start: 269

Watching Game of Thrones in India: Notes on programme culture, 
television and YouTube

Authors: Susan George
Page Start: 275

Network programme viewing culture, though only three decades old in 
India, has now evolved to include digital platforms, embracing the 
revolutionary potential of Internet video and YouTube in particular. 
Questions of transcience, newness, instantaneity and physical presence 
lose their centrality in the digitalized domain where all viewing 
consumption is in the past, and temporal cultures of collective or 
individual viewing, collective remembering and individual creative 
production have been radically transformed. This overview of the move 
from television to Internet and the changing techne of video 
programming, uses HBO’s Game of Thrones viewership in India as an 
illustration of urban new media practices.

At the limit of the personal: The Kashmir conflict via explorations in 
the ethical space of film

Authors: Max Kramer
Page Start: 289

This article is a critical appreciation of the often misunderstood and 
controversial filmmaker Ajay Raina, who frequently finds himself at a 
discursive crossfire, being criticized by both Hindu and Kashmiri 
nationalists. Through a discussion of Raina’s three Kashmir-related 
documentary films, I will indicate the limits of the personal film as a 
challenge to official or hegemonic conflict narratives. The analysis 
focuses on the mediation of exile narratives, conflict testimony and 
visual evidence in the ethical space of film. I will argue that, through 
ethical protocols of film production and the vérité-form, Raina opens a 
complex space for the negotiation of conflict narratives. These openings 
are, however, under threat of ideological closure because of attempts to 
anchor the audio-visual testimony through his personal voice-over and a 
narrative of secular nationalism. Finally, I am drawing on the concept 
of embodied memory to better understand these ambiguous moments when his 
intentions are crossed by divergent readings from different audiences.

Memes in digital culture and their role in marketing and communication: 
A study in India

Authors: Harshit Sharma
Page Start: 303

The word ‘meme’, though coined in 1976, started gaining popularity in 
the digital sphere in 2012 and slowly began dominating the space on our 
social media walls. This article is an attempt to explore how brands can 
engage with Indian netizens using the growing trend of Internet memes. 
It deploys netnography as a method of primary research to analyse the 
behaviour of Facebook users in India and cross-validates it with 
experts’ opinion.

Understanding the rise of augmented reality–based apps post-Pokémon GO

Authors: Samrat Nath
Page Start: 319

Augmented reality (AR) platforms integrate virtual ambience with the 
real-life environment of a user. One of the recent innovative usages of 
AR was Pokémon GO app, which was a stupendous success owing to its huge 
user base and the convenient usage of technology. This article attempts 
to understand the proliferation of AR-enabled apps post-Pokémon GO using 
content analysis. The study uses primary data from the Google Play Store 
(Android) and the App Store (iOS) (Indian versions) to inductively infer 
the current market trends. In conclusion, the article looks at the 
plausible functions of the platform as a media channel.

Children’s entertainment television in India: The changing scenario and 
the Indian child

Authors: Shukla Das And Saesha (Sashank) Kini
Page Start: 335

Indian children’s commercial television started in 1995 with foreign 
channels and gathered momentum in the early 2000s. After 2008, the spurt 
in home-grown programming added an indigenous dimension. However, the 
home-grown programmes fall short in numbers as compared to their foreign 
counterparts and are plagued with various issues such as lack of 
diversity in genres, inadequate educational programming, regressive 
character portrayals, stereotypical gender representation and 
underrepresentation of the India’s cultural treasure trove. This article 
reviews the shortfall of home-grown children’s programming. It then 
examines the genres, themes, characters, age segmentation, gender 
balance and cultural inclusiveness on Indian children’s television and 
suggests how the programming can improve in quality and create an 
original, relevant and contemporary world on television for the Indian 
child.

Disruptions: The changing landscape of film production 2005–18

Authors: Udita Bhargava
Page Start: 353
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