Archive for 2018

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[ecrea] Interactions: Studies in Communication & Culture 9.3 is now available

Thu Nov 15 12:33:42 GMT 2018

Intellect is happy to announce that Interactions: Studies in Communication & Culture 9.3 is now available! For more information about the issue, click here >> <>

This is a special issue, featuring discussion surrounding visual fields in the changing media and entertainment environment in India.


Visual fields in the changing media and entertainment environment in India

Authors: Pooja Susan Thomas
Page Start: 269

Watching Game of Thrones in India: Notes on programme culture, television and YouTube

Authors: Susan George
Page Start: 275

Network programme viewing culture, though only three decades old in India, has now evolved to include digital platforms, embracing the revolutionary potential of Internet video and YouTube in particular. Questions of transcience, newness, instantaneity and physical presence lose their centrality in the digitalized domain where all viewing consumption is in the past, and temporal cultures of collective or individual viewing, collective remembering and individual creative production have been radically transformed. This overview of the move from television to Internet and the changing techne of video programming, uses HBO’s Game of Thrones viewership in India as an illustration of urban new media practices.

At the limit of the personal: The Kashmir conflict via explorations in the ethical space of film

Authors: Max Kramer
Page Start: 289

This article is a critical appreciation of the often misunderstood and controversial filmmaker Ajay Raina, who frequently finds himself at a discursive crossfire, being criticized by both Hindu and Kashmiri nationalists. Through a discussion of Raina’s three Kashmir-related documentary films, I will indicate the limits of the personal film as a challenge to official or hegemonic conflict narratives. The analysis focuses on the mediation of exile narratives, conflict testimony and visual evidence in the ethical space of film. I will argue that, through ethical protocols of film production and the vérité-form, Raina opens a complex space for the negotiation of conflict narratives. These openings are, however, under threat of ideological closure because of attempts to anchor the audio-visual testimony through his personal voice-over and a narrative of secular nationalism. Finally, I am drawing on the concept of embodied memory to better understand these ambiguous moments when his intentions are crossed by divergent readings from different audiences.

Memes in digital culture and their role in marketing and communication: A study in India

Authors: Harshit Sharma
Page Start: 303

The word ‘meme’, though coined in 1976, started gaining popularity in the digital sphere in 2012 and slowly began dominating the space on our social media walls. This article is an attempt to explore how brands can engage with Indian netizens using the growing trend of Internet memes. It deploys netnography as a method of primary research to analyse the behaviour of Facebook users in India and cross-validates it with experts’ opinion.

Understanding the rise of augmented reality–based apps post-Pokémon GO

Authors: Samrat Nath
Page Start: 319

Augmented reality (AR) platforms integrate virtual ambience with the real-life environment of a user. One of the recent innovative usages of AR was Pokémon GO app, which was a stupendous success owing to its huge user base and the convenient usage of technology. This article attempts to understand the proliferation of AR-enabled apps post-Pokémon GO using content analysis. The study uses primary data from the Google Play Store (Android) and the App Store (iOS) (Indian versions) to inductively infer the current market trends. In conclusion, the article looks at the plausible functions of the platform as a media channel.

Children’s entertainment television in India: The changing scenario and the Indian child

Authors: Shukla Das And Saesha (Sashank) Kini
Page Start: 335

Indian children’s commercial television started in 1995 with foreign channels and gathered momentum in the early 2000s. After 2008, the spurt in home-grown programming added an indigenous dimension. However, the home-grown programmes fall short in numbers as compared to their foreign counterparts and are plagued with various issues such as lack of diversity in genres, inadequate educational programming, regressive character portrayals, stereotypical gender representation and underrepresentation of the India’s cultural treasure trove. This article reviews the shortfall of home-grown children’s programming. It then examines the genres, themes, characters, age segmentation, gender balance and cultural inclusiveness on Indian children’s television and suggests how the programming can improve in quality and create an original, relevant and contemporary world on television for the Indian child.

Disruptions: The changing landscape of film production 2005–18

Authors: Udita Bhargava
Page Start: 353
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