[ecrea] New book: The Re-Emergence of Virtual Reality

The Re-Emergence of Virtual Reality

Routledge| 124 pages | October, 2018 | ISBN-10: 1138542253 
|ISBN-13: 978-1138542259

In this short book, Evans interrogates the implications of VR’s 
re-emergence into the media mainstream, critiquing the notion of a VR 
revolution by analysing the development and ownership of VR companies 
while also exploring the possibilities of immersion in VR and the 
importance of immersion in the interest and ownership of VR enterprises. 
He assesses how the ideologies and desires of both computer programmers 
and major Silicon Valley industries may influence how VR worlds are 
conceived and experienced by users while also exploring the mechanisms 
that create the immersive experience underpinning interest in the medium.

Praise for /The Re-Emergence of Virtual Reality/

In this field-defining, lucidly written book, Leighton Evans draws an 
authentic, cutting-edge picture of VR experientiality in contrast with 
other immersive media and opens our eyes to the changes in immersive 
opportunities afforded by contemporary consumer VR. He presents us with 
a thoroughly researched genealogy of VR, identifying the specific 
media-historical moment that has brought about its re-emergence and 
blending scholarly rigor with refreshing episodes of personal 
storytelling. The book compellingly embeds its subject matter in the 
history of digital media more generally, viewed through a sharp, 
critical lens that reminds us about the commercial dictates under which 
our hypermediated selves and our technological extensions operate.

— Astrid Ensslin, University of Alberta, Canada

About the Author: Leighton Evans is Senior Lecturer in Media Theory at 
Swansea University, UK. He is the author of /Locative Social Media: 
Place in the Digital Age /(2015) and co- author of /Location-Based 
Social Media: Space, Time and Identity /(2017).

For more information, including the table of contents, visit the book's 
webpage:

https://www.routledge.com/The-Re-Emergence-of-Virtual-Reality/Evans/p/book/9781138542259 
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