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[ecrea] Affect, Emotion, and Rhetorical Persuasion in Mass Communication -New book

Wed Oct 17 13:49:46 GMT 2018








A new book on Rhetoric, Emotion and  Media has just been Released:

*Affect, Emotion, and Rhetorical Persuasion in Mass Communication *

  Edited by Lei Zhang, Carlton Clark

Affect, Emotion, and Rhetorical Persuasion in Mass Communication: 1st Edition (Paperback) book cover

https://www.routledge.com/Affect-Emotion-and-Rhetorical-Persuasion-in-Mass-Communication/Zhang-Clark/p/book/9780815374398

Description

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.


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