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[ecrea] CfP: #BreMM19, the 4th Bremen Conference on Multimodality - "Empirical Inroads"
Thu Sep 27 18:15:33 GMT 2018
We are happy to announce that BreMM19, the 4th BREMEN CONFERENCE ON
MULTIMODALITY, will be held at Bremen University from September
BreMM19 is the fourth in a series of conferences dedicated to bringing
together different disciplinary and methodological approaches to the
study of multimodality. With this series, the Bremen team continues to
initiate deeper inquiry into the specific theories and practices of
multimodal research: BreMM14 was devoted to building bridges between
various multimodality-ready disciplines; BreMM15 concerned itself with
theoretical and methodological explorations; and BreMM17 laid
foundations for the formation of a standalone discipline of
‘multimodality’. All conferences have resulted in edited volumes that
present each event’s strongest contributions and serve as the basis for
lasting academic exchange on the ever-new topic of multimodality, both
in theory and practice.
The upcoming 4th Bremen Conference on Multimodality, BreMM19, puts
empirical inroads into multimodal research centre stage. That is, it
focuses on the study of multimodal artefacts and performances through
investigating (larger collections of) actual data. It seeks to further
the empirical validation and evaluation of both widely established and
new hypotheses and theories about multimodal meaning-making. Such novel
approaches have been in the focus of vivid discussions and have often
become complex subjects of inquiry in their own right.
“[W]ith the current state of the art in multimodality research,” as
Bateman (2014: 239)points out, “there are far more questions than
answers and so there is much to be explored”. These questions address
core issues such as the conceptualization and empirical grounding of
semiotic modes, the notion of media specificity, the analysis of large
corpora of digital and digitized data, or the perception, cognitive
processing and reception of specific multimodal artefacts, to name just
The availability of (larger sets of) multimodal data does not seem to
constitute a central challenge to multimodal analysis anymore, and
methods for recording and transcribing multimodal data have been
developed comprehensively. However, tools as well as the knowledge and
usage of these tools pose current challenges. To innovate or realize
significant research synergies across disciplines via empirical
approaches is a crucial next step in advancing multimodality.
BreMM19 seeks to bring together researchers that make empirical
interventions into studying multimodal artefacts and performances. Not
only does it invite presentations on recent, empirically-oriented
research projects, it also calls for discussions of the problems and
challenges in conducting empirical multimodal analysis. Wе also
encourage scholars to give demonstrations of newly-developed tools
and/or software used to investigate multimodal data and corpora.
As with previous BreMM conferences, we view BreMM19 as an essentially
interdisciplinary endeavor. Therefore, we call for papers from
scholars of all disciplines doing empirical analyses of multimodal
artefacts and performances. We particularly invite cooperative research
projects that involve several disciplines and expertise from various
fields, in search of novel mixed-method approaches.
The confirmed keynote speakers for BreMM19 are:
Prof. Irene Mittelberg, RWTH Aachen, Germany
Prof. Barbara Tversky, Teachers College Colombia University, USA
Prof. Ralph Ewerth, TIB Hannover, Germany
Prof. John Bateman, University of Bremen, Germany
For a lively and multifaceted discussion, we encourage proposals that
explore a broad range of issues, including but not limited to the
sub-themes below. We welcome both theoretical and empirical takes on
these general questions, and we particularly encourage proposals which
unify several theoretical and empirical traditions and/or particularly
provide mixed-methods approaches.
What are the relevant practices and latest tools for multimodal
What will be the particular challenges for empirical work raised
when we consider an ever broader range of multimodal phenomena?
How are multimodal corpora then to be conceptualized, and how do
various definitions of ‘mode’ affect corpus design? What
How can new corpus methods and research practices be tailored to
support multimodal work?
What are the most common disciplinary sources and theoretical
starting points for large-scale, corpus-based multimodal research
How may empirical multimodal research intersect with or strengthen
endeavors in the humanities and social sciences? What are the
complementarities, limits, and opportunities?
Can multimodal corpus research be acquired in disciplines not
traditionally aligned with it? What examples are there of successful
applications of corpus methods in non-traditional academic
environments (e.g., design, marketing, advertising, investigative
How can we make multimodal methods accessible and usable to the
wider academic and professional public? How do we create multimodal
awareness with empirical methods?
GUIDELINES FOR SUBMISSION
We invite proposals for three kinds of presentation:
Long paper. This consists of a 25-minute presentation followed by 15
minutes of Q&A. This format is reserved for well-developed projects that
present potentially controversial or conceptually complex ideas and
results of empirical studies.
Short paper. This consists of a 15-minute presentation followed by 10
minutes of Q&A. This format is suitable for work in progress or ideas
for empirical studies that can be presented more succinctly.
Poster Presentation or Demo. This may be any form of empirical research
display or demonstration. Presenters will have the opportunity to
present and discuss their work during a 90-minute poster presentation
Proposals will be selected according to the following criteria (please
be sure to address each one):
the appropriateness of the topic to the studies of multimodality;
the conceptual clarity and intellectual rigor of the project;
the contribution the project makes to advancing current
understanding of empirical research;
the content should not have been presented elsewhere in identical form.
Your proposal (350-500 words in length) must include: (1) title of the
presentation, (2) name of the author(s), affiliation, email address,
(3) proposal format (long paper, short paper or poster), (4)
bibliography of key sources (up to 5), (5) brief biographical statement
for presenting author (25-100 words).
Please submit your proposal as an e-mail attachment (Word, PDF) by
December 5th, 2018, to <(bremm19 /at/ uni-bremen.de)>.
We are committed to supporting the participation of parents and carers
of children. Therefore, please indicate in your submission email what
you anticipate your childcare needs may be during the conference to help
us plan for the best support possible - we will be exploring options and
will share them before the registration deadline.
For further information, visit the conference website:
Notification of acceptance by the end of December 2018.
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