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[ecrea] Call for Chapters: Business Management and Communication Perspectives in Industry 4.0

Mon Aug 27 12:12:55 GMT 2018

  Call for Chapters: Business Management and Communication Perspectives
  in Industry 4.0


*Ayşegül Özbebek Tunç*, PhD
*Pınar Aslan*, PhD

    Call for Chapters

Proposals Submission Deadline: October 1, 2018
Full Chapters Due: December 30, 2018
Submission Date: April 24, 2019


Changes in the global economy bring new dynamics, concepts and implications that requires digitalization and adaptation. Companies have to comprehend the current economy which is called as ‘new normal’ first but today this term has replaced with the ‘Industry 4.0’ or ‘The Fourth Industrial’. Today it is important for companies to gain overall and multifaceted understanding about the digital world and rising technologies, and to cope with this world through their leaders. They should follow breakthroughs to adapt and even co-change the fast-changing environment. For this necessity, companies should get the picture of digitalization with its mindset and its dynamics. It is essential not only to manage marketing or financing activities but also communication issues in terms of digitalization in a company. Adopting such a strategy is a must for today’s companies if they want to survive in the ever-changing business environments. As today’s industry is quite complex with its changing rules, this brings a certain need to understand the nature of the new business platforms and then act accordingly. This study intends to come up with the chapters that will serve as the guidelines of the changing business world in terms of management, communication, and leadership.


This book is organized as a manual of the Industry 4.0 in terms of management and communication. Although both scholars and practitioners are quite aware of the fact that times are changing and businesses need to adapt to this change, there is a certain sense of obscurity when it comes to decide what to do. This book could be considered as a roadmap to follow when it comes to follow, plan, implement, and evaluate strategies for Industry 4.0. Focusing on management and communication, the main aim is to explain and suggest solutions on many issues such as business management, leadership, strategic communication, social media, crisis management, organization structure, business models, robotics, digital strategies. Main objectives of the book can be summarized as follows:

  * Theorizing about tomorrow’s business and communication environments
    based on the past and present of the concepts
  * Blending managerial and communicational concepts with a
    multidisciplinary approach
  * Discussing concepts of Industry 4.0 by integrating knowledge from
    business and communication fields

    Target Audience

  * Managers
  * Communication Specialists
  * Strategists
  * Researchers
  * Students
  * Investors
  * Academicians
  * Policy Makers
  * Future Analysts

    Recommended Topics

  * Understanding the new normal
  * Creative business models
  * Digitalization strategies for companies
  * Managing digital issues in companies
  * Companies’ adaptation process to Digital Era
  * Nature of digital leadership
  * The management process of smart factories
  * Working with robots
  * Changes in labour force
  * Cases on IoT industry
  * Insight into Business Models
  * Redefining strategy in business and communications
  * Crisis Management
  * Risk Analysis
  * Digitalization of Communication
  * Learning factories
  * Updating educational environments in Business and Communications and
    Adopting the Digital Mindset
  * Robots as Tomorrow’s White Collars
  * New Measurement Techniques in Communication
  * Risk management, Crisis management
  * Using social media as a communication channel
  * Changing communication strategies

    Submission Procedure

Researchers and practitioners are invited to submit on or before *October 1, 2018*, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by *November 15, 2018* about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by *December 30, 2018*, and all interested authors must consult the guidelines for manuscript submissions at prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals must be submitted through the eEditorial Discovery®TM online submission manager.


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit <>. This publication is anticipated to be released in 2019.

    Important Dates

*October 1, 2018*: Proposal Submission Deadline
*November 15, 2018*: Notification of Acceptance
*December 30, 2018*: Full Chapter Submission
*February 27, 2019*: Review Results Returned
*April 10, 2019*: Final Acceptance Notification
*April 24, 2019*: Final Chapter Submission to Editor


*Ayşegül Özbebek Tunç*, PhD
/Istanbul University/
(aozbebek /at/ <mailto:(aozbebek /at/>

*Pınar Aslan*, PhD
/Istanbul University/
(pinar.aslan /at/ <mailto:(pinar.aslan /at/>
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