[ecrea] new book - 'Understanding Public Relations'

"Understanding Public Relations: Theory, Culture and Society" (2018 - Sage)
Lee Edwards

This new book by LSE's Lee Edwards argues that public relations is not 
merely an organizational tool, but a powerful influence on social and 
political life. From carefully considered communication by multinational 
corporations, to government campaigns that manage public opinion, to the 
self-promotion of celebrities via social media, public relations is 
central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to 
public relations as a way of analysing the growing importance of public 
relations in its social, cultural and political contexts.
Encouraging a deeper and more critical understanding of its influence on 
society, Edwards:
- Explores public relations in relation to contemporary debates around 
promotional culture, discourse, globalisation, democracy and power
- Considers how public relations frames vital discussions of race, 
gender, class and ethics
- Brings theory to life with a range of case studies, including YouTube 
vlogging, the global fair trade movement and the 2016 EU referendum in 
the UK

Both accessible and provocative, this is an invaluable resource for 
students and researchers exploring public relations theory, critical 
public relations, strategic communication and promotional culture.

Direct link to online store: 
https://uk.sagepub.com/en-gb/eur/understanding-public-relations/book244957


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