[ecrea] Media Mutations 10: Programme

Held annually in Bologna, Italy, Media Mutations has become a fixture in 
the academic calendar.

We are pleased to announce that the Media Mutations Programme has been 
finalised and is released for your perusal.

http://www.mediamutations.org/media-mutations-10-full-programme/



*Monday, May 21*
*
*
9:45 Institutional Greetings
GIACOMO MANZOLI, director, Dipartimento delle Arti, Università di Bologna

Introduction
LUCA BARRA, PAOLA BREMBILLA, Università di Bologna

10:15 Keynote Address
Chair: PAOLA BREMBILLA, Università di Bologna

Reality Entertainers. The Hidden Work of Warm Up Acts for Reality Television
ANNETTE HILL, Lund University

11:15 Tele-tainment. Television Production and Distribution
Chair: ROBERTA PEARSON, University of Nottingham

The “-tainment” Effect of Emotions. Producing Emotions in Reality Television
LAURA SŪNA, Freie Universität, Berlin

The Rise of Datatainment. How Big Data are Reorganizing the Logics of TV 
Entertainment
ENRICO MENDUNI, Università Roma Tre, and LUCA MASSIDDA, Università degli 
Studi della Tuscia

Provocative Television Production
PAULIINA TUOMI, Tampere University of Technology

 From Barnum to the Small Screen, and Back. The Freak-ization of 
Television Entertainment
DANIELA CARDINI, Università IULM, Milano

13:00 Lunch Break

14:00 Poli-tainment/Info-tainment. News, Campaigns, Social Issues
Chair: GIOVANNI BOCCIA ARTIERI, Università di Urbino Carlo Bo

The “New Media Reality” of Donald Trump
GABRIELE COSENTINO, Lebanese American University

Political Commentary Shows in 2015 Spanish General Elections. A 
Perversion of the Democratic Public Space?
ALVAR PERIS BLANES, Universitat de València

Visualizing Necropolitics. The Infotainment of Human Suffering
PIERLUIGI MUSARÒ, Università di Bologna, and FRANCESCA DI RENZO, 
University of Sheffield

Redefining News Photography? Smarthphones, Instagram and the Logics of 
Visual Infotainment
MARCO SOLAROLI, Università di Bologna

15:45 Edu-tainment/Cine-tainment. Screens and Museums
Chair: HÉCTOR PÉREZ LÓPEZ, Univesidad Politècnica de València

Cura-tainment and the Contradictions of Decontextualized Contextualization
JENNIFER GILLAN, Bentley University, Boston
Museums as Entertainment, Entertainment in Museums

PEPPINO ORTOLEVA, Università degli Studi di Torino
Immersive Entertainment. Cinema and Virtual Reality

ADRIANO D’ALOIA, International Telematic University UniNettuno, Roma
Branded Entertainment, Urban Environment and Cinema. “New” Spaces for 
Promotional Paratexts

STEFANIA ANTONIONI, Università degli Studi di Urbino Carlo Bo

20:00 Conference dinner

*Tuesday, May 22*

10:00 Keynote Address

Chair: LUCA BARRA, Università di Bologna
The Tyranny of Tech Empires. Engineering Consumer Containment Inside 
Digital Ecosystems
DENISE MANN, UCLA

11:00 Digi-tainment. Digital Media and Communities
Chair: PAUL MCDONALD, King’s College London

The “Wow” Factor in Choosing Digital Resources for Teaching. 
Entertainment or Empowerment?
JOSÉPHINE RÉMON, Université Lyon 2

The Star Trek Infotainment Complex and “Slow” Versus “Fast” Fandom
ROBERTA PEARSON, University of Nottingham

Politainment. Mutant Identities and Pop Culture Memes
CAROLINA FERNANDÉZ CASTRILLO, New York University-Madrid and Madrid Open 
University

The “Engagement Effect”. The Social Media Communication of Netflix in Italy
ELISABETTA LOCATELLI, Università Cattolica del Sacro Cuore, Milano

Swimming with Whales. The India Chapter
ISHANI DEY, Jawaharlal Nehru University, New Delhi

13:00 Lunch Break

14:00 Media-tainment/01. Music and Video
Chair: ED VOLLANS, University of Leicester

The Concert Will Be Televised. The Influence of TV Entertainment on Pop 
Concerts (and vice versa)
GIANNI SIBILLA, Università Cattolica del Sacro Cuore, Milano

Exploring the Impact of New Media in the Entertainment Industry. A 
Malaysian Music Reality TV Show

NURULHAMIMI ABDUL RAHMAN, University of Liverpool, and SYAMSUL HIRDI 
MUHID, University of Liverpool
Entertaining the Driver. How Radio and Streaming Services Compete for 
the Music Experience in the Car

MARTA PERROTTA, Università Roma Tre
On Air, in Air. Inflight Cinema as the Leading Frontier of On-the-Go 
Entertainment

EMILIANO ROSSI, Università di Bologna

15:45 Media-tainment/02. Transmedia Landscapes
Chair: STEPHANIE JANES, Royal Holloway, London

Historical and Cinematic Information as Entertainment in Video Game 
Promotion
ESTHER WRIGHT, University of Warwick

The Survival Mediasphere. Dystopic Games in the Japanese Media Mix
STEFANO LOCATI, Università IULM, Milano

Telling a Sports Story. Creation and Production Strategies of Federico 
Buffa’s Programs on Italian Pay TV Channels
PAOLO CARELLI, Università Cattolica del Sacro Cuore, Milano

17:30 Presentation of the new website of the CUC

Organized by ADRIANO D'ALOIA and the board of CUC – Consulta 
Universitaria Cinema
The President, GIULIA CARLUCCIO (Università degli Studi di Torino), and 
vice-presidents, RUGGERO EUGENI (Università Cattolica del Sacro Cuore, 
Milano) and STEFANIA PARIGI (Università Roma Tre), will be present

19:30 Reception


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