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[ecrea] Film Criticism Special Issue on Film & Merchandise Call For Papers

Tue Mar 13 19:05:02 GMT 2018

/FilmCriticism/ Special Issue onFilm&MerchandiseCall For Papers (November 2018) Guest editors: Dr. Elizabeth Affuso (Pitzer College) and Dr. Avi Santo (Old Dominion University)

Despite Jane Gaines’ (1989) recognition that the cinema screen and the department store display window have long participated in providing audiences with spectacles of consumption that steered shoppers toward one another’s venues, there is surprisingly little work that critically interrogatesfilm-relatedmerchandise.Only recently have scholars started to take this area of study seriously. For example, media industry scholars have begun to pay attention to the creative, legal, and managerial contestations among licensors, manufacturers, and retailers, contending thatmerchandiseis not simply an afterthought of media production, distribution, acquisition, and circulation, but also an area where industry lore about differentiated franchises and consumers are affirmed and challenged.Others contend that the meaningsmerchandiseaccrue are constituted through their use as much as by how they are positioned for consumers. On the fan studies front, scholars have become interested in object-oriented fandom as well as ‘fan-trepreneurs’ who sell ‘fan-mademerchandise’ through crafting and customization sites like Etsy. These works have explored the commoditization of fandom, but they have also sought to understand what fan communities ‘do’ withmerchandiseand how fan-based economies operate. There has also been a tendency to explore howmerchandiseinterpellates particular gendered and age-based identities, with fashion and toy-basedmerchandisereceiving the bulk of attention, but scholarship on the intersections ofmerchandisewith race, sexuality, and religion remains scarce as does work investigating the waysfilm-inspired products have entered into daily routines as household items and other lifestyle categories.

For this special issue of/FilmCriticism,/ we are seeking essays that take a variety of approaches to the intersections offilm, television, andmerchandisethat open up new avenues of inquiry to studying the topic.

Possible topics include (but are not limited to):

-Industrial, consumer and fan sense-making practices when it comes tomerchandise(i.e., their imagined appeal to various constituencies, their “authenticity”) -Films aboutmerchandiseand/or product integration withinfilms (/The LEGO Movie/, /Toy Story/, /The Devil Wears Prada/) -When manufacturers become entertainment companies (Hasbro, Mattel, Sketchers)
-Industry lore, trade rituals, and their impact on merchandising
-Filmmerchandisebeyond toys and fashion (including everyday household and luxury items)
-Merchandising beyond the franchise/tentpole/blockbusters
-Branded educational, nutrition, health and hygienemerchandise(or the use of brandedmerchandisewithin schools, healthcare, and other service industries)
-Merchandiseand transmedia storytelling
-Packaging and product design
-Race andmerchandise(merchandisefeaturing diverse racial groups or failing to do so;merchandisemarketed to diverse racial groups;merchandiseused by diverse consumer and fan groups)
-Merchandisebeyond child markets (including adultmerchandise)
-Merchandiseand the troubling of gender binaries
-Celebrity andmerchandise(or celebrity and lifestyle)
-DIYmerchandiseand the logics of customization/maker cultures (as well as anxieties over 3D printers and other DIY technologies)
-Merchandiseand performative consumption (or interactive consumption)
-Merchandiseand (commoditized) self-expression/group affiliation
-Ethnographies ofmerchandiseusage among fans or different consumer groups
-Fan consumer-activism
-Promotional giveaways and premiums

Essays should be a maximum of 7000 words including notes and references and use Chicago Manual of Style, 16th edition ( <>). Please submit essays electronically as a Word document file to (asanto /at/ <mailto:(asanto /at/>. Submissions should also include a cover page with: (a) all authors’ names, academic affiliations, and e-mail addresses; (b) author biography, no more than 70 words in length; and (c) an abstract of 150 words or fewer. Drafts should be submitted for review by May 1, 2018.  You will receive acknowledgment of your submission within ten days.  Works accepted for this special issue will be returned to contributors with reviewer feedback by July 1 and revised drafts will be due on September 1 for a November 2018 publication date.

Avi Santo, Ph.D.
Associate Professor
Director, Institute for the Humanities
Old Dominion University
Office: Batten Arts & Letters 3042
Tel: 757-683-3719
E-mail: (asanto /at/

Co-Creator, Flow: A Critical Forum on Television and Media Culture ( Co-Creator & Co-Managing Editor, MediaCommons: A Digital Scholarly Network (
Creator, In Media Res (

*From:* A listserv devoted to Cultural Studies <(CULTSTUD-L /at/ LISTS.UMN.EDU)> on behalf of Joseph Tuminello <(josepht /at/ FARMFORWARD.COM)>
*Sent:* Monday, March 12, 2018 10:21 PM
*Subject:* [CULTSTUD-L] 2018 Jonathan Safran Foer Virtual Classroom Visit

(apologies for cross-posting)

Dear List Members,

We're still accepting participants for the 2018 Jonathan Safran Foer Virtual Classroom Visit, an interactive webinar event where you can engage with Foer on food, animal, and environmental ethics, as well as related themes covered in his book Eating Animals. This year's event takes place Wednesday, April 4, and there are four sessions to choose from throughout the day. We encourage participation from individuals and organizations within and beyond academia in addition to university classes.

Please see the promotional letter below for further details and a link to our sign-up page. Thank you very much for your consideration, and feel free to contact me with any questions or comments.


Joey Tuminello

(josepht /at/ <mailto:(josepht /at/>

Program Coordinator // Farm Forward


Please consider this invitation to bring the critically acclaimed novelist Jonathan Safran Foer into your classrooms to discuss his international bestseller, Eating Animals <>. Reserve now <>for the next event on Wednesday, April 4, 2018. Limited space is available for this complimentary program.

Set in the context of a larger journey of exploration, Eating Animals presents what many consider the most important popular critique of industrial farming. As part of our broader educational efforts, Farm Forward <>, a national nonprofit organization, is covering all costs of this program for educators who discuss Eating Animals in their courses.

Foer’s first two books, Everything is Illuminated and Extremely Loud & Incredibly Close, have both been made into major motion pictures and, while highly regarded for their literary merit, are also popular with the college demographic. Kirkus Reviews called Eating Animals “wholly compelling” and the LA Times argues that it offers a wisdom “that, in all its humanity and clarity, deserves a place at the table with our greatest philosophers.” In recent years both Duke University and University of North Carolina, Chapel Hill made it required reading for their incoming freshman class. The most frequent comment we hear from educators who use Eating Animals is “I’ve never had such great classroom discussion!”

On April 4, 2018, Jonathan Safran Foer will make a number of virtual classroom visits to discuss Eating Animals, using professional webinar technology. See further details below.

Because Eating Animals looks at the consumption of animals from a variety of perspectives, it has been used successfully in a wide range of academic fields, including Business, English, Environmental Studies, Nutrition, Philosophy, Public Policy, and Religious Studies.

Please consider passing this email on, and don’t hesitate to contact me with further questions at the email below.


Joey Tuminello

(josepht /at/ <mailto:(josepht /at/>

Program Coordinator // Farm Forward

Additional Information

On the day of the event, there will be 4 available sessions to choose from.  Each session will consist of a 10-minute presentation by Foer, followed by a 25-minute Q&A session. While multiple classrooms will be included in each time slot, there is limited space and high demand is anticipated. With this in mind, we encourage all interested educators to reserve their classroom visit from Foer as soon as possible. Instructors can sign their classes up for a session by visiting our sign-up page <>.

Schedule of Sessions (U.S. Eastern Time) - Wednesday, April 4, 2018


    Session 1 – 12:00pm - 12:35pm


    Session 2 – 12:45pm - 1:20pm


    Session 3 – 1:30pm - 2:05pm


    Session 4 – 2:15pm - 2:50pm


    Farm Forward is a 501 (c)(3) nonprofit organization which implements
    innovative strategies to promote conscientious food choices, reduce
    farm animal suffering, and advance sustainable agriculture. Learn
    more about us at



    For educators who are interested in incorporating Eating Animals
    into their respective courses, Farm Forward’s website provides a
    host of discipline-specific supplemental materials

    as well as a comprehensive reading guide

    the book. If you already have used Eating Animals in your course and
    are willing to share your experience, please write me
    <mailto:(josepht /at/>.

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