[ecrea] cfp, Special Issue "Images and Visual Strategies in Tourism & Fashion Communication"

Deadline extended: Call for Papers: Special Issue On: Images and Visual 
Strategies in Tourism & Fashion Communication
International Journal of Semiotics and Visual Rhetoric (IJSVR)
Submission Due Date 4/27/2018
Full call here: 
https://www.igi-global.com/calls-for-papers-special/international-journal-semiotics-visual-rhetoric/145717

Introduction
The fields of tourism and fashion communication have always produced 
fascinating visual worlds that have stimulated many semiotic and 
rhetorical analyses. Yet, particularly in the last decade, the images 
that circulate in tourism and fashion communication have undergone 
profound changes that still challenge in-depth analyses. For example, 
with the digitalization and the emergence of the so-called “Web 2.0”, we 
have witnessed a hybridization of visual styles and visual genres due to 
the fact that users are now also able to produce and share their own 
visual material with potentially large audiences. Professionally 
produced images thus often occur in context with user-generated images, 
both mutually influencing each other in terms of aesthetics, contents, 
and styles. As a result, destination image nowadays can hardly be 
examined without taking into account the user-generated messages on 
social media; and in fashion communication the images produced by 
“influencers” and users of online platforms provide an important context 
for interpreting the perfectly designed visual campaigns of fashion 
brands – to mention just two examples.

Objective
This special issue addresses current theoretical and methodological 
challenges with respect to visual communication in tourism and fashion 
communication. Semiotic and rhetorical analyses are challenged in many 
ways, for example as regards the complex interplay of online- and 
offline communication, the social and cultural implications of the 
proliferation of user-generated visuals, the role of platform 
conventions and affordances for visual communication and – of course – 
the challenge of adapting methods of visual analysis to the hybrid 
genres of visual communication, the increasingly complex and multimodal 
online texts, and the ever-increasing number of circulating pictures.

Recommended Topics
Topics to be discussed in this special issue include (but are not 
limited to) the following ones:

	• Offline/online interplay and the circulation of images in tourism and 
fashion communication
	• Integration of qualitative approaches and large-scale analyses
	• Relationships between user-generated images and professionally 
produced imageries
	• Cultural implications of images and visual codes
	• Ethical issues of image use 	• Body images conveyed in fashion 
marketing communication
	• Cultural stereotypes
	• Image/text relationships and multimodal communication
	• Analyses of moving images and complex visual online settings
	• Innovative methodological approaches, in particular mixed-method design
	• Historical and/or longitudinal examinations of visual communication 
techniques and traditions
	• Visual communication of tangible and intangible cultural heritage
	• Visual affordances offered by Augmented and Virtual Reality


Submission Procedure
Researchers and practitioners are invited to submit papers for this 
special theme issue on Images and Visual Strategies in Tourism & Fashion 
Communication on or before April 27, 2018. All submissions must be 
original and may not be under review by another publication. INTERESTED 
AUTHORS SHOULD CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT 
SUBMISSIONS at 
http://www.igi-global.com/publish/contributor-resources/before-you-write. 
All submitted papers will be reviewed on a double-blind, peer review 
basis. Papers must follow APA style for reference citations.






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