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[ecrea] cfp, Special Issue "Images and Visual Strategies in Tourism & Fashion Communication"

Wed Mar 07 08:51:49 GMT 2018

Deadline extended: Call for Papers: Special Issue On: Images and Visual Strategies in Tourism & Fashion Communication
International Journal of Semiotics and Visual Rhetoric (IJSVR)
Submission Due Date 4/27/2018
Full call here:

The fields of tourism and fashion communication have always produced fascinating visual worlds that have stimulated many semiotic and rhetorical analyses. Yet, particularly in the last decade, the images that circulate in tourism and fashion communication have undergone profound changes that still challenge in-depth analyses. For example, with the digitalization and the emergence of the so-called “Web 2.0”, we have witnessed a hybridization of visual styles and visual genres due to the fact that users are now also able to produce and share their own visual material with potentially large audiences. Professionally produced images thus often occur in context with user-generated images, both mutually influencing each other in terms of aesthetics, contents, and styles. As a result, destination image nowadays can hardly be examined without taking into account the user-generated messages on social media; and in fashion communication the images produced by “influencers” and users of online platforms provide an important context for interpreting the perfectly designed visual campaigns of fashion brands – to mention just two examples.

This special issue addresses current theoretical and methodological challenges with respect to visual communication in tourism and fashion communication. Semiotic and rhetorical analyses are challenged in many ways, for example as regards the complex interplay of online- and offline communication, the social and cultural implications of the proliferation of user-generated visuals, the role of platform conventions and affordances for visual communication and – of course – the challenge of adapting methods of visual analysis to the hybrid genres of visual communication, the increasingly complex and multimodal online texts, and the ever-increasing number of circulating pictures.

Recommended Topics
Topics to be discussed in this special issue include (but are not limited to) the following ones:

• Offline/online interplay and the circulation of images in tourism and fashion communication
	• Integration of qualitative approaches and large-scale analyses
• Relationships between user-generated images and professionally produced imageries
	• Cultural implications of images and visual codes
• Ethical issues of image use • Body images conveyed in fashion marketing communication
	• Cultural stereotypes
	• Image/text relationships and multimodal communication
	• Analyses of moving images and complex visual online settings
	• Innovative methodological approaches, in particular mixed-method design
• Historical and/or longitudinal examinations of visual communication techniques and traditions
	• Visual communication of tangible and intangible cultural heritage
	• Visual affordances offered by Augmented and Virtual Reality

Submission Procedure
Researchers and practitioners are invited to submit papers for this special theme issue on Images and Visual Strategies in Tourism & Fashion Communication on or before April 27, 2018. All submissions must be original and may not be under review by another publication. INTERESTED AUTHORS SHOULD CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at All submitted papers will be reviewed on a double-blind, peer review basis. Papers must follow APA style for reference citations.

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