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[ecrea] New Book: Lifestyle Media in American Culture: Gender, Class, and the Politics of Ordinariness

Tue Mar 06 09:23:08 GMT 2018

Announcing a new book from Routledge Press: /Lifestyle Media and Gender in American Culture: Gender, Class, and the Politics of Ordinariness/ by Maureen E. Ryan. <>

This book is a cultural history of lifestyle media in the US, a wide-ranging form of media that encompasses a variety of domestic and self-improvement genres, from newspaper columns to Martha Stewart's cookbooks to design blogs. Drawing on the methodologies of cultural studies, historiography, and feminist media studies, it tracks the emergence of lifestyle’s discursive formation from the 1960s to the present day. It argues that during this period, ideas about "lifestyle," embedded in representations of ordinariness, feminine domestic labor, and sociability, helped refurbish an ailing American dream as neoliberal economic, social, and cultural changes conspired to reduce its availability. It is, in the broadest sense, about the role played by the explosion of lifestyle media texts in changing conceptualizations of selfhood and domestic life.

Chapters include:
1. Life-Style: The History of an Idea
2. Empires of the Everyday: Gender, Entertaining, and the Emergence of Lifestyle Media 3. Logics of Lifestyle: Cable, Class, and Domesticity on HGTV and the Food Network
4. The Trading Spaces Train Wreck: Blandness and Lifestyle Anxiety on TLC
5. Fantasies of Production: Digital Lifestyle Media and Women’s Work

Maureen E Ryan earned her PhD from Northwestern University, and has taught media and communication studies at DePaul University and Northern Illinois University. She is also the co-editor of the forthcoming Routledge anthology ​​/Emergent Feminisms: Complicating a Postfeminist Media Culture./

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