[ecrea] New Book: Lifestyle Media in American Culture: Gender, Class, and the Politics of Ordinariness

Announcing a new book from Routledge Press: /Lifestyle Media and Gender 
in American Culture: Gender, Class, and the Politics of Ordinariness/ by 
Maureen E. Ryan.

https://www.routledge.com/Lifestyle-Media-in-American-Culture-Gender-Class-and-the-Politics-of/Ryan/p/book/9781138206465 
<https://www.routledge.com/Lifestyle-Media-in-American-Culture-Gender-Class-and-the-Politics-of/Ryan/p/book/9781138206465>

This book is a cultural history of lifestyle media in the US, a 
wide-ranging form of media that encompasses a variety of domestic and 
self-improvement genres, from newspaper columns to Martha Stewart's 
cookbooks to design blogs. Drawing on the methodologies of cultural 
studies, historiography, and feminist media studies, it tracks the 
emergence of lifestyle’s discursive formation from the 1960s to the 
present day. It argues that during this period, ideas about "lifestyle," 
embedded in representations of ordinariness, feminine domestic labor, 
and sociability, helped refurbish an ailing American dream as neoliberal 
economic, social, and cultural changes conspired to reduce its 
availability. It is, in the broadest sense, about the role played by the 
explosion of lifestyle media texts in changing conceptualizations of 
selfhood and domestic life.

Chapters include:
1. Life-Style: The History of an Idea
2. Empires of the Everyday: Gender, Entertaining, and the Emergence of 
Lifestyle Media
3. Logics of Lifestyle: Cable, Class, and Domesticity on HGTV and the 
Food Network
4. The Trading Spaces Train Wreck: Blandness and Lifestyle Anxiety on TLC
5. Fantasies of Production: Digital Lifestyle Media and Women’s Work

Maureen E Ryan earned her PhD from Northwestern University, and has 
taught media and communication studies at DePaul University and Northern 
Illinois University. She is also the co-editor of the forthcoming 
Routledge anthology ​​/Emergent Feminisms: Complicating a Postfeminist 
Media Culture./



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