[ecrea] CfP: The audience of the live shows and museum, between audience development, audience engagement and audience reception

  CALL FOR PAPERS

/Sociologia della comunicazione n. 56, 2018/

*The audience of the live shows and museum, between audience 
development, audience engagement and audience reception*

edited by: Roberta Paltrinieri, University of Bologna and Laura Gemini, 
University of Urbino Carlo Bo

Culturalorganizationstodaymustincreasinglyconfrontthethemeoftheirssocialrelevance, 
develop communication policies oriented to the cultural market, being 
aware of the operational repercussions of the technological and creative 
innovation that concerns them and devote economic and intellectual 
resources to the educational potential that derives from the logic of 
participatory and open design that are increasingly present in thisarea.

These transformations are characterized by a mediatization of culture, 
which regards production and dissemination processes as well as cultural 
innovation aimed at developing the creative class, building communities 
and ensuring a better social infrastructure for the territory.

These are the prerequisites for the increasingly clear affirmation of 
the centrality of the processes of audience development and audience 
engagement, by cultural organizations, policy makers and subjects of 
innovation and expressed in the framework program to support culture and 
creativity, "Creative Europe" Which places the audience development and 
more generally the attention towards participation, as a goal to be 
pursued to counter the limits and fragility of the cultural sectors and 
to seize the opportunities deriving fromthe new digitalculture.

On this front the broad context of cultural production focused on live 
communication and 
directfruitionoftheculturalproductisthefocusoftheaudiencedevelopmentandaudience 
engagement intended as processes aimed at activating actions not so much 
and not only increase of the public rather than observation, knowledge 
and listening to current and potential audiences of the live cultural 
offer. In terms of research oriented to audience development, it is 
necessary to implement adequate audience profiling and segmentation 
projects, listening, analysis and knowledge of the usual audiences as 
well as potential audiences taking into account the social context of 
reference, the specificity and internal variety of the cultural 
production and liveness opportunities. Motivations, expectations, 
fruition behaviors, decision-making factors, factors constituting 
experience, barriers to access and obstacles to participation are 
fundamental aspects not only to set up any approach, involvement and 
loyalty strategy of the public but to analyze and understand the 
socio-communicative change inprogress.

The six-monthly journal "Sociology of Communication" intends to explore 
these issues in the monographic section of the dossier 56/2018 dedicated 
to cultural audiences with particular reference to the theme of audience 
development, audience engagement and the spectatorial reception of the 
live performance (lyric, dance, music and theater) and the museum offer. 
Contributions are expected to investigate, through the results of 
empirical research, the transformations taking place in the 
relationships between the cultural offer/production system and the 
reference public, not only, or not in a quantitative perspective 
(increase in the number of visitors / users), but also qualitative 
(growth of the relationship with the public, analysis of the 
relationship and practices of live communication), in view of a cultural 
welfare aimed at expanding and qualifying the participation of citizens, 
as an instrument of integration and social inclusion.

Amongthetopicsthatcanbeinvestigated,wehighlightthefollowingareasofinterest:

-audience profiling, cultural consumption behaviors and social contexts 
ofreference

-information processes and choice of cultural consumption in mediated 
culturalcontexts

-analysis of territorial education initiatives for spectatoriality and 
theirrepercussions

-observation of current and potential audiences: young audience, new 
audiences, non- publics

-comparative analysis on national and international casestudies

-observation of the liveness processes: performance / spectator 
relationship,expectations, signification processes, evaluation of the 
spectacular / museumoffer

Deadline and guidelines:

Authorsinterestedinsubmittingacontributionareinvitedtosendanarticleof30-000-40,000 
characters, including the bibliography, to the editorial office of 
theJournal (Stefania Antonioni (stefania.antonioni /at/ uniurb.it) 
<mailto:(stefania.antonioni /at/ uniurb.it)>) and to upload it on the ojs 
platform http://ojs.francoangeli.it/_ojs/index.php/sc/about/submissions

by 31 May 2018.

The articles must be unpublished, may be presented alternatively in 
English or Italian and must be 
accompaniedbyanabstractinItalianandEnglishof600-750charactersandaprofileofthe 
author of 300-500 characters. The authors are asked to refer to the 
other editorial standards that can be downloaded from the journal'swebsite.

Intheselectionwillbepreferredproposalsthatproposeanadvancementofknowledgeand 
elements of innovation in the current scientific debate, in theoretical, 
methodological or empirical evidence.

   
ThearticlesselectedbytheReviewManagementCommitteewillbedouble-blindedandthe 
publication will be subject to the outcome of theevaluation.

For further info, please contact (stefania.antonioni /at/ uniurb.it) 
<mailto:(stefania.antonioni /at/ uniurb.it)>


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