Archive for 2018

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[ecrea] CfP: The audience of the live shows and museum, between audience development, audience engagement and audience reception

Fri Feb 23 16:30:43 GMT 2018


/Sociologia della comunicazione n. 56, 2018/

*The audience of the live shows and museum, between audience development, audience engagement and audience reception*

edited by: Roberta Paltrinieri, University of Bologna and Laura Gemini, University of Urbino Carlo Bo

Culturalorganizationstodaymustincreasinglyconfrontthethemeoftheirssocialrelevance, develop communication policies oriented to the cultural market, being aware of the operational repercussions of the technological and creative innovation that concerns them and devote economic and intellectual resources to the educational potential that derives from the logic of participatory and open design that are increasingly present in thisarea.

These transformations are characterized by a mediatization of culture, which regards production and dissemination processes as well as cultural innovation aimed at developing the creative class, building communities and ensuring a better social infrastructure for the territory.

These are the prerequisites for the increasingly clear affirmation of the centrality of the processes of audience development and audience engagement, by cultural organizations, policy makers and subjects of innovation and expressed in the framework program to support culture and creativity, "Creative Europe" Which places the audience development and more generally the attention towards participation, as a goal to be pursued to counter the limits and fragility of the cultural sectors and to seize the opportunities deriving fromthe new digitalculture.

On this front the broad context of cultural production focused on live communication and directfruitionoftheculturalproductisthefocusoftheaudiencedevelopmentandaudience engagement intended as processes aimed at activating actions not so much and not only increase of the public rather than observation, knowledge and listening to current and potential audiences of the live cultural offer. In terms of research oriented to audience development, it is necessary to implement adequate audience profiling and segmentation projects, listening, analysis and knowledge of the usual audiences as well as potential audiences taking into account the social context of reference, the specificity and internal variety of the cultural production and liveness opportunities. Motivations, expectations, fruition behaviors, decision-making factors, factors constituting experience, barriers to access and obstacles to participation are fundamental aspects not only to set up any approach, involvement and loyalty strategy of the public but to analyze and understand the socio-communicative change inprogress.

The six-monthly journal "Sociology of Communication" intends to explore these issues in the monographic section of the dossier 56/2018 dedicated to cultural audiences with particular reference to the theme of audience development, audience engagement and the spectatorial reception of the live performance (lyric, dance, music and theater) and the museum offer. Contributions are expected to investigate, through the results of empirical research, the transformations taking place in the relationships between the cultural offer/production system and the reference public, not only, or not in a quantitative perspective (increase in the number of visitors / users), but also qualitative (growth of the relationship with the public, analysis of the relationship and practices of live communication), in view of a cultural welfare aimed at expanding and qualifying the participation of citizens, as an instrument of integration and social inclusion.


-audience profiling, cultural consumption behaviors and social contexts ofreference

-information processes and choice of cultural consumption in mediated culturalcontexts

-analysis of territorial education initiatives for spectatoriality and theirrepercussions

-observation of current and potential audiences: young audience, new audiences, non- publics

-comparative analysis on national and international casestudies

-observation of the liveness processes: performance / spectator relationship,expectations, signification processes, evaluation of the spectacular / museumoffer

Deadline and guidelines:

Authorsinterestedinsubmittingacontributionareinvitedtosendanarticleof30-000-40,000 characters, including the bibliography, to the editorial office of theJournal (Stefania Antonioni (stefania.antonioni /at/ <mailto:(stefania.antonioni /at/>) and to upload it on the ojs platform

by 31 May 2018.

The articles must be unpublished, may be presented alternatively in English or Italian and must be accompaniedbyanabstractinItalianandEnglishof600-750charactersandaprofileofthe author of 300-500 characters. The authors are asked to refer to the other editorial standards that can be downloaded from the journal'swebsite.

Intheselectionwillbepreferredproposalsthatproposeanadvancementofknowledgeand elements of innovation in the current scientific debate, in theoretical, methodological or empirical evidence.

  ThearticlesselectedbytheReviewManagementCommitteewillbedouble-blindedandthe publication will be subject to the outcome of theevaluation.

For further info, please contact (stefania.antonioni /at/ <mailto:(stefania.antonioni /at/>


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