[ecrea] New book: Current Research on Gender Issues in Advertising

<http://www.routledge.com/9780815380207>

Current Research on Gender Issues in Advertising
Edited by Yorgos Zotos, Stacy Grau, Charles R. Taylor

2018 – Routledge
146 pages
Hardback: 9780815380207

Description

Gender stereotypes are general beliefs about sex-linked traits and 
roles, psychological characteristics, and behaviors, all of which 
contribute towards describing women　and men. Gender role stereotyping in 
advertising has been a critical topic since the 1970s, and there is a 
long-lasting debate between advertisers and sociologists about the role 
and the social nature of advertising. Although changing role structures 
in the family and the labor force have brought significant variation in 
both male and female roles, it has been noted that there is a cultural 
lag in advertising, where men and women were, for a long period of time, 
depicted in more traditional roles.

This book extends the research on gender stereotypes in advertising over 
the past 20 years, highlighting key themes such as attitude towards sex 
and nudity in advertising; women in decorative roles; the changing roles 
of women and men in advertising; and the viewpoints of those advertising 
professionals who design campaigns. This book was originally published 
as a special issue of the International Journal of Advertising.
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