[ecrea] A new textbook on strategic communication

A new textbook on strategic communication:

Strategic communication: An introduction – Jesper Falkheimer and Mats 
Heide (Routledge 2018)

Strategic communication comprises different forms of goal-oriented 
communication inside and between organizations, their stakeholders and 
the society. Strategic communication is an emerging practice and 
research field integrating established disciplines such as public 
relations, organizational communication and marketing communication into 
a holistic framework. The field is based on an awareness of the 
fundamental importance of communication for the existence and 
performance of all organizations.

This textbook offers a broad insight into the field of strategic 
communication. The main aim of the book is to give a general overview of 
theories, concepts and methods in strategic communication. The book also 
aims to develop an understanding of different perspectives and the 
consequences each one has for practice. After reading the book the 
student or reader will be able to define and reflect upon strategic 
communication as an academic field and professional practice, describe 
relevant theories and apply these to communication problems.

The authors apply a reflective and practice-oriented approach meaning 
earlier research or theories are not only described, but also discussed 
from different critical perspectives. A practice-oriented approach 
means, in this book, that the authors strongly emphasize the role of 
contexts and situations—where strategic communication actually happens. 
This book will help business and communications students to not only 
define and understand a variety of strategic communications theories, 
but to use those theories to generate communication strategy and solutions.

*Please see: 
https://www.routledge.com/Strategic-Communication-An-Introduction/Falkheimer-Heide/p/book/9781138657038* 


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