Archive for 2018

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[ecrea] Master class at the University of Bergen for candidates to Marie Curie postdoc fellowships

Thu Jan 18 22:57:22 GMT 2018


Researching media use? Want to develop a postdoc application for a Marie Curie Fellowship? Applications are welcome to the University of Bergen Master class program. Successful candidates will be invited to a fully-funded master class with a course in application writing, in Bergen on May 2nd-4th 2018. The deadline for applications is Febuary 2nd 2018.

The aim of the master class program is to help talented young researchers to succesfully apply for Marie Sklodowska Curie postdoc fellowships. Promising candidates will be invited to the University of Bergen to meet with their supervisors, attend a full course on the proposal writing and to make use of full support in the application writing process by UiB advisors.

The project is on "Images of Media Users in the Age of Big Data", headed by Professor Hallvard Moe, connected to the Media City Bergen cluster and the Research group on media use and audience studies.

More info on the project:

Submit your short application for the Master class here:

More info on the The Bergen MSCA IF-Master Class program:

More info on the Research group for media use and audience studies: -

Contact Hallvard Moe (( /at/<mailto:( /at/>) with enquiries.

Images of Media Users in the Age of Big Data

This project will analyze how media audiences and users are imagined by the media. The overflow of information and statistics, often based on real-time data, is key to understand the transformations of day-to-day journalism amid click-based metrics, and the strategic reliance on audience profiles and niche market targeting that forms the basis for long term changes across genres and content forms. While sporadic quantitative survey data, rating measurement or qualitative interview studies used to form the basis of audience images, the menu has expanded dramatically in terms of available ways to draw images of those who use different media. But how are the media users imagined by the different kinds of actors? How does these images differ between public service broadcasters, commercial television companies, print-based journalists, media technology innovators, and those who educate future journalists? How does new big data analysis matter, and how is implicit notions and norms integrated or changing in the ways media providers imagine their users? And, what are the potential impact of such ideas of the users – in terms of media’s democratic roles as and the future of journalism?

The project will exploit a unique opportunity for field work in Bergen, where the recently opened Media City Bergen houses regional newspapers, a commercial broadcaster, a public service broadcaster, media tech companies and journalism educators.

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