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[ecrea] New issue Revista Mediterránea de Comunicación / Mediterranean Journal of Communication
Wed Jan 10 21:57:36 GMT 2018
We are pleased to announce that Revista Mediterránea de Comunicación /
Mediterranean Journal of Communicationjournal's latest issue is now
available.
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Table of content
Volume 9, Issue 1 (January-June, 2018)
https://www.mediterranea-comunicacion.org/issue/view/728
Weigh anchor
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-levar-anclas> (Editorial)
Victoria Tur-Viñes
Special issue: Academic radio in the digital convergence
The necessary redefinition of academic radios in Spain
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-la-necesaria-redefinicion-de-las-radios-universitarias-en-Espana> (Editorial)
Miguel-Ángel Ortíz-Sobrino
Covert Radio. Musical proposals from university waves
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-radio-encubierta-propuestas-musicales-desde-las-ondas-universitarias>
Nereida López-Vidales, Leire Gómez-Rubio
The training dimension of College Radio: Case Study of Radio Unizar
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-la-radio-universitaria-en-su-dimension-formativa-Estudio-de-caso-de-Radio-Unizar>
Esther Martín-Gracia, Carmen Marta-Lazo, Patricia González-Aldea
University radios at the crossroads. The case of regulation in
Andalusia.
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-radios-universitarias-en-la-encrucijada-El-caso-de-la-regulacion-en-Andalucia>
Paloma Contreras-Pulido, Ignacio Aguaded
The university radio in Argentina The case of the station of the
National University of Avellaneda
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Radio-universitaria-en-Argentina-El-caso-de-la-emisora-de-la-Universidad-Nacional-de-Avellaneda>
Lucía Casajús, Mario-Roberto Giorgi, Noelia Giorgi
Spanish university radios: Plural, open and participative
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Radios-universitarias-Plurales-abiertas-y-participativas>
Julia González-Conde, Mercedes Zamarra-López, Carmen Salgado-Santamaría
Transmedia impetus in the university radios. Analysis of El Escaparate,
radio program of the University of Vigo
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Impulso-transmedia-en-las-radios-universitarias-Analisis-de-El-Escaparate-programa-de-radio-de-la-Universidad-de-Vigo>
Beatriz Feijoo-Fernández, Aurora García-González
Quality evaluation of university radio programs
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Evaluacion-de-la-calidad-de-programas-de-radio-universitaria>
Lina-María Rendón-López, José-Antonio Ortega-Carrillo
Comparative analysis of university radio stations in Spain and Mexico
through a multiple case study
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Analisis-comparativo-de-la-radio-universitaria-en-Espana-y-Mexico-mediante-el-estudio-de-caso-multiple>
Marina Vázquez-Guerrero
Special Issue: Transmedianalysis: research and teaching proposals
From media to transmediations: investigating and learning through the
media
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-De-los-medios-a-las-transmediaciones-investigar-y-aprender-a-traves-de-los-media-Editorial> (Editorial)
Raúl Rodríguez-Ferrándiz, Vanesa Saiz-Echezarreta
Models for the design of transmedia experiences in educational
environments. Explorations around The Walking Dead, The Odyssey and Tom
Sawyer
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Modelos-para-el-diseno-de-experiencias-transmedia-en-entornos-educativos-Exploraciones-en-torno-a-The-Walking-Dead-La-Odisea-y-Tom-Sawyer>
Diego-Fernando Montoya-Bermudez, Mauricio Vásquez-Arias
Literature and History through a transmedia universe: didactic
possibilities of the Ministry of Time
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Literatura-e-Historia-a-traves-de-un-universo-transmedia-posibilidades-didacticas-de-El-Ministerio-del-Tiempo>
Isabel-María Gómez-Trigueros, José Rovira-Collado, Mónica Ruiz-Bañuls
Another brick in the whole: strategies of adaptation, remediation and
transmediation in The LEGO Batman Movie
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Another-brick-in-the-whole-estrategias-de-adaptacion-remediacion-y-transmediacion-en-LEGO-Batman-La-Pelicula>
Sergio Albaladejo-Ortega, Josefina Sánchez-Martínez
Semiosfera y ficción transmedia: Análisis de la migración de David Lynch
entre seis canales del discurso artístico (cine, televisión, fotografía,
pintura, música y literatura)
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Semiosfera-y-ficcion-transmedia-Analisis-de-la-migracion-de-David-Lynch-entre-seis-canales-del-discurso-artistico-cine-television-fotografia-pintura-musica-y-literatura>
Enrique Carrasco-Molina
Lab RTVE. Transmedia Storytelling in fiction series
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Lab-RTVE-La-narrativa-transmedia-en-las-series-de-ficcion>
Begoña Ivars-Nicolás, Teresa Zaragoza-Fuster
Series and the culture of convergence: an analysis of the transmissive
consumption of the house of cards series
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Cultura-da-convergencia-analise-do-consumo-transmidiatico-da-serie-House-of-Cards>
Fernanda Vasques-Ferreira, Stephanie-Caroline Magalhães-Costa
Events, key tool in communication strategies of tourist brands: from
linearity to transmediality
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Los-eventos-herramienta-clave-en-las-estrategias-de-comunicacion-de-marcas-turisticas-de-la-linealidad-a-la-transmedialidad>
Alba-María Martínez-Sala, Concepción Campillo-Alhama
Newsgames as a storytelling strategy in transmedia journalism: an
analysis model proposal
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Los-newsgames-como-estrategia-narrativa-en-el-periodismo-transmedia-propuesta-de-un-modelo-de-analisis>
Alba García-Ortega, José-Alberto García-Avilés
The podcast as a tool for science and their ability to connect with the
audience
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-podcast-como-medio-de-divulgacion-cientifica-y-su-capacidad-para-conectar-con-la-audiencia>
Alicia de-Lara-González, Elpidio Del-Campo-Cañizares
Miscellany
Mature consumers’ relationship with their perfume
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-La-relacion-de-los-consumidores-maduros-con-su-perfume>
Lindsey Drylie-Carey, Aileen Stewart
Identifying the unique characteristics of independent fashion retailers
in Scotland by utilising Porter’s generic competitive strategy model and
the marketing mix
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Perfil-de-los-minoristas-independientes-de-moda-en-Escocia-desde-el-modelo-de-estrategia-competitiva-generica-de-Porter-y-el-mix-de-marketing>
Nicola O’Hare, Aileen Stewart, Julie McColl
Twitter as a tool for customer service. The case of Mercadona
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Twitter-como-herramienta-de-atencion-al-cliente-El-caso-de-Mercadona>
Susana Miquel-Segarra
The Hulten, Broweus and Van Dijk model of sensorial marketing applied to
retail of textiles in Spain
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-modelo-de-Hulten-Broweus-y-Van-Dijk-de-marketing-sensorial-aplicado-al-retail-espa%C3%B1ol-Caso-textil>
Gloria Jiménez-Marín, Rodrigo Elías-Zambrano, Irene García-Medina
The values in print advertising. XLSemanal Magazine Analysis
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Los-valores-en-la-publicidad-impresa-Analisis-de-XLSemanal>
María-Dolores Gutiérrez-Guerrero, Alfonso Méndiz-Noguero, Rafael
Repiso-Caballero
The perfume TV spots and their music in the Christmas campaign 2016 –
2017
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Los-spots-de-perfumes-televisados-y-su-musica-en-la-campana-navidena-2016-2017>
Guillermo van-Zummeren-Moreno, Rosario Haro-Almansa
The exhibition of the female body as a sexual object in graphic
advertising. Comparative study of two brands of jewelry
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-reclamo-del-cuerpo-de-la-mujer-como-objeto-sexual-en-publicidad-grafica-Estudio-comparativo-de-dos-marcas-de-joyeria>
Manuel Montes-Vozmediano, Juan-Francisco Torregrosa-Carmona
Digital native magazines in the field of Sports in Spain: the case of
MARCA Plus
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Revistas-nativas-digitales-en-el-ambito-del-deporte-en-Espana-el-caso-de-MARCA-Plus>
Ignacio Labarga-Adán, Laura González-Díez, Pedro Pérez-Cuadrado
The process of transformation of Real Madrid into a corporate brand
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-proceso-de-transformacion-de-Real-Madrid-en-marca-corporativa>
Luis Mañas-Viniegra
The boom of the superhero genre and the new global film industry
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-auge-del-genero-de-superheroes-y-la-nueva-industria-cinematografica-global>
Vicente García-Escrivá
Reviews
Blockchain para periodistas y medios de comunicación
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-resena-Blockchain-para-periodistas-y-medios-de-comunicacion>
Nicolás Luco-Rojas
El laberinto mundial de la Información. Estructura mediática y poder
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-resena-El-laberinto-mundial-de-la-Informacion-Estructura-mediatica-y-poder>
Guillermo Paredes-Otero
Un manual básico para administrar empresas publicitarias
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-resena-Un-manual-basico-para-administrar-empresas-publicitarias>
Marina Ramos-Serrano
De la cultura a la cultura digital: nuevos escenarios en una nueva era
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-resena-De-la-cultura-a-la-cultura-digital-nuevos-escenarios-en-una-nueva-era>
Jaume Risquete-Sánchez
Authors Guidelines click here
<http://www.mediterranea-comunicacion.org/about/submissions#onlineSubmissions>
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