[ecrea] New Book: Television, Democracy, and the Mediatization of Chilean Politics

*Television, Democracy, and the Mediatization of Chilean Politics***

by Harry L. Simón Salazar

Lexington Books, an imprint of Rowman & Littlefield | January 2018

ISBN: 9781498559546 - HB | 9781498559553 - eBook

<https://rowman.com/ISBN/9781498559546/Television-Democracy-and-the-Mediatization-of-Chilean-Politics>

“The Chilean plebiscite of 1988 represents a fascinating moment in the 
history of television, a moment when a fifteen-minute television program 
with a catchy jingle seemed to change the course of history. Harry L. 
Simón Salazar, in the first comprehensive study of this moment, provides 
a rich and complex account of the role television actually played, 
rooted in a deep knowledge of the Chilean political context. For anyone 
interested in the ‘mediatization’ of politics, Simón Salazar's 
exploration of the Chilean plebiscite is a rich source of insight.” — 
Daniel C. Hallin, University of California, San Diego

“Harry L. Simón Salazar has written a nuanced, learned, and meticulous 
analysis of the processes of mediatization of Chilean politics in the 
post-dictatorship era. The study combines state-of-the-art theorizing 
about the dynamics of mediated politics and a granular examination of 
electoral communication. It raises important questions about the impact 
of media-centered politics for democratic governance in a country still 
experiencing the tragic legacy of authoritarianism. This book is a 
must-read for Latin American scholars and communication researchers 
interested in the troubling consequences of mediatization.” — Silvio 
Waisbord, George Washington University

Description:

After seventeen years as dictator of Chile, in 1990 Augusto Pinochet 
ceremoniously handed the presidential sash to the leader of his legal 
opposition to formalize the peaceful transition to civilian rule in that 
country. Among the many idiosyncrasies of this extraordinary transfer of 
political power, the most memorable is the month-long, nationally 
televised campaign of uncensored political advertising known as the 
Franja de Propaganda Electoral—the “Official Space for Electoral 
Propaganda.” Produced by Pinochet’s supporters and the legal opposition, 
the 1988 Franja campaign set out to encourage voters to participate in a 
plebiscite that would define the democratic future of Chile. Harry L. 
Simón Salazar presents a valuable historical account, new empirical 
research, and a unique theoretical analysis of the televised Franja 
campaign to examine how it helped the Chilean people reconcile the 
irreconcilable and stabilize a contradictory relationship between what 
was politically implausible and what was represented as true and viable 
in a space of mediated political culture. This contribution to the field 
of political communication research will be useful for scholars, 
students, and a general public interested in Latin American history and 
democracy, as well as researchers of media, communication theory, and 
cultural studies. Television, Democracy, and the Mediatization of 
Chilean Politics also helps inform a more critical understanding of 
contemporary hyper-mediated political movements such as the Arab Spring, 
Occupy Wall Street, Black Lives Matter, and the particularly germane 
phenomenon of Trumpism.


Lexington Books, an imprint of Rowman & Littlefield | January 2018 | 
190pp | 978-1-4985-5954-6 | HB

Series: Communication, Globalization, and Cultural Identity

<https://rowman.com/Action/SERIES/LEX/LEXCGC>


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