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[ecrea] 'Going Digital. A Roadmap for Organisational Transformation’ Reuters Institute Oxford/Google DNI report

Sun Jan 07 10:22:55 GMT 2018

*Going Digital. A Roadmap for Organisational Transformation’* based on  research as Google Digital News Senior Visiting Research Scholar at the Reuters Institute, Oxford University is available for free download at

How media organisations are changing in response to an increasingly technology-driven and fiercely competitive digital environment is the focus of the report, which seeks to tease out best practice in terms of organisational transformation. I conducted over 70 issue-focused long interviews with top level managers at companies including the /Washington Post/, the /New York Times/, Axel Springer, Schibsted, Condé Nast, the BBC, CNN, /The Guardian/, Google, /Le Monde/, Mic, Vic and Vox.

Industry response has been good. The Economist called it /‚a pivot to reality‘/ and CNN /‚an extraordinary analysis of the challenges we are all facing as well as some provocative thoughts for the path forward‘./

This report provides a snapshot into the evolution of the sector, its organisations, and the sub-segmentations within it. While, in keeping with DNI objectives, it has been written for industry, it may provide background context for your scholarly investigations. Key developments highlighted include:

 * The challenge of the platforms - in terms of diminished revenues,
   audience contact and data, and business model shifts in response
 * The pervasive influence of Silicon Valley/Venture Capital management
   approaches – what /is being/ imported and what /should be/ imported
 * The on-going challenge of ‘shiny new things’ and their ability to
   hi-jack strategy
 * The gradual merging of journalism, tech and data, the emergence of a
   central ‚tech-data’ nervous system, and its implications for digital
 * How social media, data and digital storytelling together build a
   ‘ladder of engagement’ that underlies monetisation strategies
 * The increasing significance placed on  ‚people’ issues, particularly
   talent, learning and culture change.

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