[Commlist] ICA Pre-conference PhD Workshop in Public Relations and Strategic Communication

ICA Pre-conference PhD Workshop in Public Relations and Strategic 
Communication
Date: 24 May, 2019
Sponsored by the ICA PR Division


Organizers (in alphabetical order): Flora Hung-Baesecke, Grazia 
Murtarelli, Katerina Tsetsura, Sophia Charlotte Volk


Senior Faculty Mentors who confirmed participatation in the workshop to 
date:


Dean Kruckeberg (University of North Carolina, Charlotte, USA)
Jim Macnamara (University of Technology Sydney, Australia)
Betteke van Ruler, ICA Fellow (University of Amsterdam, the Netherlands)
Bey-Ling Sha (San Diego State University, USA)


The aim of the workshop is to provide doctoral students with an 
opportunity to discuss their dissertation research in a constructive 
atmosphere. The workshop is relevant for PhD students within the 
research field of Strategic Communication, Public Relations and 
Organizational Communication, at different stages of their dissertation 
process.
Students will receive feedback on their projects, theoretical 
frameworks, methodologies and research designs from senior scholars and 
fellow students, who review the proposals. By reviewing other students' 
papers, students learn also more about the reviewing process as well as 
improving their skills on how to write, submit and revise papers for top 
journals. Senior scholars will give more insights and advice on 
questions related to the PhD projects with a focus on:
- Theoretical developments: Emerging perspectives, theories and concepts 
in the field of strategic communication and public relations (e.g., 
excellence theory, institutional theory, CCO, dialogic theory, critical 
theory, qualitative and quantitative methods etc.) and in specific 
fields (e.g., relationship/reputation management, crisis communication, 
CSR, ethics, social media, leadership communication, evaluation, 
measurement, etc.)
- Methodological developments: Qualitative and quantitative 
methodologies, empirical challenges and solutions are discussed and 
evaluated with regard to the field of strategic communication

The workshop also serves as a platform for students working in these 
areas to establish a valuable network and discuss a variety of issues 
besides the dissertation projects, which are important for academic 
careers. To allow for a focused discussion, participants are required to 
indicate their interest in different issues in their application email; 
these include: publication strategies, mentoring & networking, 
international outreach & collaboration, funding/grants, job market, 
other (please specify).

This is a competitive workshop. Only a selected number of students will 
be granted the possibility to attend it. After completing the workshop, 
a certificate of attendance will be presented to all students who have 
actively participated by submitting a full paper and reviewing a fellow 
student’s paper as well as attending the workshop.

Application and submission
- Students apply with a short proposal (max. 3 pages excl. figures, 
tables, references) that describes the (planned) research by outlining 
the research problem and research gap, core theories or perspectives, 
the methodology or even empirical results. The proposal needs to outline 
core challenges and questions the student has at this stage of his 
project. By submitting a proposal a student confirms his/her intention 
to participate in the workshop.
- Once accepted, students need to hand in a short paper of ca. 6,000 
words, no later than March 20, 2019 via email to organizers. This paper 
can be focused on the core aspects the student would like to discuss 
(theories, empirical part, etc.).
- After submission of the short papers, every student will review a 
fellow student’s paper and write a short peer review (ab. 1,000 words), 
which is due May 1, 2019 via email to organizers. At the seminar, 
students will present their peer review of a fellow student’s paper.

The number of participants at this workshop is limited to 15 to allow 
for discussion. Only those students whose proposals are accepted will be 
able to attend.

Deadlines
- Deadline for short proposal (3 pages max): January 20, 2019. Please 
email your entry to (tsetsura /at/ ou.edu) and (flora.hung /at/ gmail.com). Please 
indicate which of the followingissues you are interested to discuss 
(publication strategies, mentoring & networking, international outreach 
& collaboration, funding/grants, job market, other: please specify).
- The proposals will be reviewed and acceptance provided by: February 
10, 2019
- Deadline for short paper submission (6,000 words): March 20, 2019
- Deadline for short peer review (1,000 words): May 1, 2019 (email to 
organizers and be ready to distribute at the workshop)

Participation fee: Participation is free to all students whose papers 
are accepted. Each participant’s fee will be covered by the Public 
Relations Division of ICA. However, you must be a current ICA PRD 
member, at the time of the conference, in order to participate. Please 
register via the ICA website.


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