[ecrea] New Book - From Media Systems to Media Cultures

My new book, >From Media Systems to Media Culture: Understanding 
Socialist Television 
<https://www.cambridge.org/core/books/from-media-systems-to-media-cultures/C2738F906D87AA7FACC0D4CC7CD410C7#fndtn-information> 
is now out with Cambridge University Press.

DISCOUNT CODE - MIHELJ2018

In From Media Systems to Media Cultures: Understanding Socialist 
Television, Sabina Mihelj and Simon Huxtable delve into the fascinating 
world of television under communism, using it to test a new framework 
for comparative media analysis. To understand the societal consequences 
of mass communication, the authors argue that we need to move beyond the 
analysis of media systems, and instead focus on the role of the media in 
shaping cultural ideals and narratives, everyday practices and routines. 
Drawing on a wealth of original data derived from archival sources, 
programme and schedule analysis, and oral history interviews, the 
authors show how communist authorities managed to harness the power of 
television to shape new habits and rituals, yet failed to inspire a 
deeper belief in communist ideals. This book and their analysis contains 
important implications for the understanding of mass communication in 
non-democratic settings, and provides tools for the analysis of media 
cultures globally.

‘From Media Systems to Media Cultures is a wonderful contribution to 
comparative media studies. It theorizes the complex and little-known 
world of state socialist television, and provides a compelling example 
of what it means to compare media cultures, and how this is related to 
the study of media systems.'

Daniel C. Hallin - University of California, San Diego

‘This ambitious volume performs exemplary comparative research on 
socialist television, shifting the emphasis from media systems to media 
cultures. This book makes a major contribution to the study of mass 
communication under authoritarian rule and is a significant intervention 
in global communication and media research.'

Aniko Imre - author of TV Socialism

‘This book fruitfully uses the state socialist TV landscape to reset our 
notions of media culture across diverse national contexts. Refracting 
the idea of comparative media through the gaze of entangled modernities, 
it complicates existing understandings of Cold War TV and recasts it in 
terms more consonant with culture. A creative and generative study that 
promises to have decisive impact on how we think about comparative media 
research.'

Barbie Zelizer - Raymond Williams Professor of Communication, University 
of Pennsylvania

‘In this pioneering, deeply researched and remarkably wide-ranging 
study, Mihelj and Huxtable have brought the insights of media studies to 
bear on the history of socialist television. They are sensitive to 
cultural particularities but always alive to comparisons and 
connections, both between individual socialist countries and between 
socialist 'East' and liberal democratic 'West'. Historians and theorists 
of Western media will have much to learn from this book as they reflect 
on their own fields.'

Stephen Lovell - King's College London


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