[ecrea] Summer School "Visual Media Analysis: News Photos, Text-Image Relations and Multimodal Discourses/Frames"

Summer School "Visual Media Analysis: News Photos, Text-Image Relations 
and Multimodal Discourses/Frames"
20.08.2018-24.08.2018
Maastricht University

Note: to apply for the Summer School, please go to 
https://maastricht.dreamapply.com/courses/course/66-visual-media-analysis-news-photos-textimage-relations-and-multimodal-discoursesframes
For help with your decision (should you do the course on textual or 
visual analysis?) or to ask for guest lecture options at your 
university, please contact course leader Leonhardt van Efferink at 
(l.vanefferink /at/ maastrichtuniversity.nl)

1. Description
The daily posting of millions of photos on social media, the strong 
resonance of some magazine covers and efforts by many states to 
influence the visualization of their foreign military missions underline 
the importance of visual media analysis. This course teaches you the 
skills to interpret news images and related sentences, captions and 
headlines. What are the possible meanings of newspaper cartoons, 
magazine covers or photos in the (social) media? How can the juxtaposed 
texts affect the meaning potential of these images? And what does it 
take to develop a coherent analytical framework and a decent structure 
for your paper? In a step by process with daily presentations, you 
address these questions. You write a paper in which you use a 
qualitative method to analyse news photos or media representations with 
both visual and textual elements. Interactive lectures and roundtable 
discussions help you prepare for the different steps in the writing 
process. Related Summer School courses f
 rom Leonhardt are Textual Media Analysis: Critical Discourse Analysis, 
News Framing and Qualitative Research Design and Geopolitical Framing 
Analysis: National Images, World Views and Global Dividing Lines.

2. Goals
▪ Designing an analytical framework to study photos, cartoons and other 
images in the media, in line with your research objectives;
▪ Applying qualitative methods from social semiotics to study the 
possible meanings of (textual-)visual media representations;
▪ Understanding the complexities of text-image relations and their role 
in meaning-making processes;
▪ Developing your critical thinking skills by productively combining 
knowledge, assumptions and questions;
▪ Boosting your employability by acquiring valuable skills required for 
positions in business, government and academia.

3. Course Leader
Leonhardt van Efferink first worked as country risk analyst for 12 
years. From 2010 until 2017, he did a PhD that straddles the boundary 
between geopolitics and media studies (PhD defence in December 2017, 
final version of thesis due in 2018). Students of his 2017 Summer 
Schools gave him an average of 9.5/10 for his teaching skills. Former 
Summer School student Kathleen from Belgium recommends him because 
“Leonhardt is an enthusiastic teacher with a very personal approach. He 
made the effort to adapt his lessons and assignments to those present in 
the course. Moreover, he has extensive knowledge of textual and visual 
media analysis.”

4. Prerequisites
▪ Strong motivation and good command of English are essential to get a 
pass for the course;
▪ Basic knowledge of visual analysis is recommended;
▪ Aimed at Bachelor/ Master/ PhD students in Media Studies/ Journalism/ 
Cultural Studies/ Linguistics/ Political Sciences/ International 
Relations/ Geography/ History. Professionals with various backgrounds 
benefitted as well from taking previous editions of the course. If in 
doubt, please contact Leonhardt for personal course selection advice.

5. Recommended literature
Media Representations Analysis 1: Texts, Critical Discourse Analysis and 
News Framing [Summer School]▪ Barthes, J. (1977) Image, Music, Text. 
Fontana Press;
▪ Bateman, J. A. (2014) Text and Image. A Critical Introduction to the 
Visual/Verbal Divide. Routledge;
▪ Bateman, J., Wildfeuer, J. and Hiippala, T. (2017) Multimodality. 
Foundations, Research and Analysis - A Problem-Oriented Introduction. De 
Gruyter Mouton;
▪ Caple, H. (2013) Photojournalism. A Social Semiotic Approach. Palgrave 
Macmillan.
▪ Howells, R. and Negreiros, J. (2011) Visual Culture. 2nd Edn. Polity;
▪ Kress, G. (2010) Multimodality. A Social Semiotic Approach to 
Contemporary Communication. Routledge;
▪ Kress, G. and Van Leeuwen, T. (2006) Reading Images. The Grammar of 
Visual Design. 2nd Edn. Routledge;
▪ Machin, D. (2007) Introduction to Multimodal Analysis. Bloomsbury;
▪ May, T. (2011) Perspectives on Social Scientific Research. In: Social 
Research. Issues, Methods and Process. 3rd Edn. Open University Press, 
chapter 1, pp. 7-27;
▪ Ormston, R., Spencer, L., Barnard, M. and Snape, D. (2014) The 
Foundations of Qualitative Research. In: Ritchie, J., Lewis, J., 
McNaughton Nicholls, C. and Ormston, R. Qualitative Research Practice. A 
Guide For Social Science Students And Researchers. SAGE, chapter 1, pp. 
1-25;
▪ Rose, G. (2016) Visual Methodologies. An Introduction to Researching 
with Visual Materials. 4th Edn. SAGE;
▪ Royce, T. (2007) Intersemiotic Complementarity: A Framework for 
Multimodal Discourse Analysis. In: New Directions in the Analysis of 
Multimodal Discourse, Lawrence Erlbaum & Associates, chapter 2, pp. 63-109;
▪ Van Leeuwen, T. (2005) Introducing Social Semiotics. Routledge;
You are further recommended to read some of these posts on Leonhardt’s 
website: 
http://www.geomeans.com/category/getting-started/getting-started-with-media-analysis/ 
Please note that it is not required to do some reading before the 
course. If you like to read something, select a book that is closest to 
your research interests or ask Leonhardt for personal reading advice. 
For more suggested reading materials, check the following reading lists: 
http://www.geomeans.com/category/media-representations/reading-lists-media-representations/

6. Teaching methods
▪ Lectures ▪ Presentations

7. Assessment methods
▪ Attendance ▪ Final Paper ▪ Participation ▪ Presentation

8. Keywords
▪ Analytical Skills ▪ Employability ▪ Qualitative Research Methods ▪ 
Analytical Framework ▪ Research Design ▪ Research Questions ▪ 
Positionality ▪ Research Paper Template ▪ Visual Analysis ▪ News Photos 
▪ Cartoons ▪ Magazine Covers ▪ Social Semiotics ▪ Multimodality ▪ 
Multimodal Analysis ▪ Text-Image Relations ▪ Media Representations

9. More information: 
https://www.geomeans.com/visual-media-analysis-news-photos-text-image-relations-and-multimodal-discourses-frames-summer-school/

Contact person: Leonhardt van Efferink
email: (l.vanefferink /at/ maastrichtuniversity.nl)


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