[ecrea] new book: America, As Seen on TV by Clara E. Rodríguez

*America, As Seen on TV***

*How Television Shapes Immigrant Expectations around the Globe***

/Clara E. Rodríguez///

    “This engaging book provides a nuanced probing of the vast and 
complex literature on the ‘soft power’ of television here and abroad to 
examine how TV shapes the views of foreign born and U.S. millennials 
about representations of class, race, ethnicity, and gender in 
America.  Through grounded analysis, the findings reveal not only the 
influence of viewers’ social and cultural backgrounds on their reception 
of American television programs, they also transform our understanding 
of the cultural embeddedness of the global television industry.”--Denise 
Bielby, author of /Global TV: Exporting Television and Culture in the 
World Market /

    “Clara Rodríguez has produced an incisive and provocative 
study.  Through intensive interviews and a thoughtful examination of 
scholarly literature on the media, she has provided a revealing 
examination of American television’s influence on global perceptions of 
the life and values of the United States.This is a landmark study of 
television’s role in shaping popular views of our nation, particularly 
its racial, ethnic, class, and gender diversity."--Carlos E. Cortés, 
author of /The Children Are Watching: How the Media Teach about Diversity/

The surprising effects of American TV on global viewers

    As a dominant cultural export, American television is often the 
first exposure to American ideals and the English language for many 
people throughout the world. Yet, American television is flawed, and, it 
represents race, class, and gender in ways that many find unfair and 
unrealistic. What happens, then, when people who grew up on American 
television decide to come to the United States? What do they expect to 
find, and what do they actually find?

    In /America, As Seen on TV/, Clara E. Rodríguez surveys 
international college students and foreign nationals working or living 
in the US to examine the impact of American television on their views of 
the US and on their expectations of life in the United States. She finds 
that many were surprised to learn that America is racially and 
economically diverse, and that it is not the easy-breezy, happy endings 
culture portrayed in the media, but a work culture. The author also 
surveys US-millennials about their consumption of US TV and finds that 
both groups share the sense that American TV does not accurately reflect 
racial/ethnic relations in the US as they have experienced them. 
However, the groups differ on how much they think US TV has influenced 
their views on sex, smoking and drinking.

/   America, As Seen on TV/ explores the surprising effects of TV on 
global viewers and the realities they and US millennials actually 
experience in the US.

*Clara E. Rodríguez* is Professor of Sociology at Fordham University's 
College at Lincoln Center. She is the author of numerous books and has 
been Visiting Professor at Columbia University, MIT, and Yale 
University. She has also been a Visiting Scholar at the Russell Sage 
Foundation and a Senior Fellow at the Smithsonian Institution's National 
Museum of American History. She was previously the Dean of Fordham 
University's College of General Studies.

New York University Press | March 2018 | 240pp | 9781479818525 | PB 
| £21.99*

20% discount with this code: CSL18AATV**

*Price subject to change.

  **Offer excludes the USA, South America and Australia.


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