[ecrea] New issue Revista Mediterránea de Comunicación / Mediterranean Journal of Communication

We are pleased to announce that Revista Mediterránea de Comunicación / 
Mediterranean Journal of Communicationjournal's latest issue is now 
available.

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Table of content

Volume 9, Issue 1 (January-June, 2018) 
https://www.mediterranea-comunicacion.org/issue/view/728


Weigh anchor 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-levar-anclas> (Editorial)

Victoria Tur-Viñes

Special issue: Academic radio in the digital convergence

The necessary redefinition of academic radios in Spain 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-la-necesaria-redefinicion-de-las-radios-universitarias-en-Espana> (Editorial)

Miguel-Ángel Ortíz-Sobrino

Covert Radio. Musical proposals from university waves 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-radio-encubierta-propuestas-musicales-desde-las-ondas-universitarias>

Nereida López-Vidales, Leire Gómez-Rubio

The training dimension of College Radio: Case Study of Radio Unizar 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-la-radio-universitaria-en-su-dimension-formativa-Estudio-de-caso-de-Radio-Unizar>

Esther Martín-Gracia, Carmen Marta-Lazo, Patricia González-Aldea

University radios at the crossroads. The case of regulation in 
Andalusia. 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-radios-universitarias-en-la-encrucijada-El-caso-de-la-regulacion-en-Andalucia>

Paloma Contreras-Pulido, Ignacio Aguaded

The university radio in Argentina The case of the station of the 
National University of Avellaneda 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Radio-universitaria-en-Argentina-El-caso-de-la-emisora-de-la-Universidad-Nacional-de-Avellaneda>

Lucía Casajús, Mario-Roberto Giorgi, Noelia Giorgi

Spanish university radios: Plural, open and participative 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Radios-universitarias-Plurales-abiertas-y-participativas>

Julia González-Conde, Mercedes Zamarra-López, Carmen Salgado-Santamaría

Transmedia impetus in the university radios. Analysis of El Escaparate, 
radio program of the University of Vigo 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Impulso-transmedia-en-las-radios-universitarias-Analisis-de-El-Escaparate-programa-de-radio-de-la-Universidad-de-Vigo>

Beatriz Feijoo-Fernández, Aurora García-González

Quality evaluation of university radio programs 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Evaluacion-de-la-calidad-de-programas-de-radio-universitaria>

Lina-María Rendón-López, José-Antonio Ortega-Carrillo

Comparative analysis of university radio stations in Spain and Mexico 
through a multiple case study 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Analisis-comparativo-de-la-radio-universitaria-en-Espana-y-Mexico-mediante-el-estudio-de-caso-multiple>

Marina Vázquez-Guerrero

Special Issue: Transmedianalysis: research and teaching proposals

From media to transmediations: investigating and learning through the 
media 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-De-los-medios-a-las-transmediaciones-investigar-y-aprender-a-traves-de-los-media-Editorial> (Editorial)

Raúl Rodríguez-Ferrándiz, Vanesa Saiz-Echezarreta

Models for the design of transmedia experiences in educational 
environments. Explorations around The Walking Dead, The Odyssey and Tom 
Sawyer 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Modelos-para-el-diseno-de-experiencias-transmedia-en-entornos-educativos-Exploraciones-en-torno-a-The-Walking-Dead-La-Odisea-y-Tom-Sawyer>

Diego-Fernando Montoya-Bermudez, Mauricio Vásquez-Arias

Literature and History through a transmedia universe: didactic 
possibilities of the Ministry of Time 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Literatura-e-Historia-a-traves-de-un-universo-transmedia-posibilidades-didacticas-de-El-Ministerio-del-Tiempo>

Isabel-María Gómez-Trigueros, José Rovira-Collado, Mónica Ruiz-Bañuls

Another brick in the whole: strategies of adaptation, remediation and 
transmediation in The LEGO Batman Movie 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Another-brick-in-the-whole-estrategias-de-adaptacion-remediacion-y-transmediacion-en-LEGO-Batman-La-Pelicula>

Sergio Albaladejo-Ortega, Josefina Sánchez-Martínez

Semiosfera y ficción transmedia: Análisis de la migración de David Lynch 
entre seis canales del discurso artístico (cine, televisión, fotografía, 
pintura, música y literatura) 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Semiosfera-y-ficcion-transmedia-Analisis-de-la-migracion-de-David-Lynch-entre-seis-canales-del-discurso-artistico-cine-television-fotografia-pintura-musica-y-literatura>

Enrique Carrasco-Molina

Lab RTVE. Transmedia Storytelling in fiction series 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Lab-RTVE-La-narrativa-transmedia-en-las-series-de-ficcion>

Begoña Ivars-Nicolás, Teresa Zaragoza-Fuster

Series and the culture of convergence: an analysis of the transmissive 
consumption of the house of cards series 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Cultura-da-convergencia-analise-do-consumo-transmidiatico-da-serie-House-of-Cards>

Fernanda Vasques-Ferreira, Stephanie-Caroline Magalhães-Costa

Events, key tool in communication strategies of tourist brands: from 
linearity to transmediality 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Los-eventos-herramienta-clave-en-las-estrategias-de-comunicacion-de-marcas-turisticas-de-la-linealidad-a-la-transmedialidad>

Alba-María Martínez-Sala, Concepción Campillo-Alhama

Newsgames as a storytelling strategy in transmedia journalism: an 
analysis model proposal 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Los-newsgames-como-estrategia-narrativa-en-el-periodismo-transmedia-propuesta-de-un-modelo-de-analisis>

Alba García-Ortega, José-Alberto García-Avilés

The podcast as a tool for science and their ability to connect with the 
audience 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-podcast-como-medio-de-divulgacion-cientifica-y-su-capacidad-para-conectar-con-la-audiencia>

Alicia de-Lara-González, Elpidio Del-Campo-Cañizares

Miscellany

Mature consumers’ relationship with their perfume 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-La-relacion-de-los-consumidores-maduros-con-su-perfume>

Lindsey Drylie-Carey, Aileen Stewart

Identifying the unique characteristics of independent fashion retailers 
in Scotland by utilising Porter’s generic competitive strategy model and 
the marketing mix 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Perfil-de-los-minoristas-independientes-de-moda-en-Escocia-desde-el-modelo-de-estrategia-competitiva-generica-de-Porter-y-el-mix-de-marketing>

Nicola O’Hare, Aileen Stewart, Julie McColl

Twitter as a tool for customer service. The case of Mercadona 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Twitter-como-herramienta-de-atencion-al-cliente-El-caso-de-Mercadona>

Susana Miquel-Segarra

The Hulten, Broweus and Van Dijk model of sensorial marketing applied to 
retail of textiles in Spain 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-modelo-de-Hulten-Broweus-y-Van-Dijk-de-marketing-sensorial-aplicado-al-retail-espa%C3%B1ol-Caso-textil>

Gloria Jiménez-Marín, Rodrigo Elías-Zambrano, Irene García-Medina

The values in print advertising. XLSemanal Magazine Analysis 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Los-valores-en-la-publicidad-impresa-Analisis-de-XLSemanal>

María-Dolores Gutiérrez-Guerrero, Alfonso Méndiz-Noguero, Rafael 
Repiso-Caballero

The perfume TV spots and their music in the Christmas campaign 2016 – 
2017 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Los-spots-de-perfumes-televisados-y-su-musica-en-la-campana-navidena-2016-2017>

Guillermo van-Zummeren-Moreno, Rosario Haro-Almansa

The exhibition of the female body as a sexual object in graphic 
advertising. Comparative study of two brands of jewelry 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-reclamo-del-cuerpo-de-la-mujer-como-objeto-sexual-en-publicidad-grafica-Estudio-comparativo-de-dos-marcas-de-joyeria>

Manuel Montes-Vozmediano, Juan-Francisco Torregrosa-Carmona

Digital native magazines in the field of Sports in Spain: the case of 
MARCA Plus 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Revistas-nativas-digitales-en-el-ambito-del-deporte-en-Espana-el-caso-de-MARCA-Plus>

Ignacio Labarga-Adán, Laura González-Díez, Pedro Pérez-Cuadrado

The process of transformation of Real Madrid into a corporate brand 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-proceso-de-transformacion-de-Real-Madrid-en-marca-corporativa>

Luis Mañas-Viniegra

The boom of the superhero genre and the new global film industry 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-El-auge-del-genero-de-superheroes-y-la-nueva-industria-cinematografica-global>

Vicente García-Escrivá

Reviews

Blockchain para periodistas y medios de comunicación 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-resena-Blockchain-para-periodistas-y-medios-de-comunicacion>

Nicolás Luco-Rojas

El laberinto mundial de la Información. Estructura mediática y poder 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-resena-El-laberinto-mundial-de-la-Informacion-Estructura-mediatica-y-poder>

Guillermo Paredes-Otero

Un manual básico para administrar empresas publicitarias 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-resena-Un-manual-basico-para-administrar-empresas-publicitarias>

Marina Ramos-Serrano

De la cultura a la cultura digital: nuevos escenarios en una nueva era 
<https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-resena-De-la-cultura-a-la-cultura-digital-nuevos-escenarios-en-una-nueva-era>

Jaume Risquete-Sánchez

Authors Guidelines click here 
<http://www.mediterranea-comunicacion.org/about/submissions#onlineSubmissions>



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