Archive for 2017

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[ecrea] ICA pre-conference, Theories of Public Relations

Thu Nov 30 14:10:40 GMT 2017





A reminder that the deadline is approaching *(15 December)* for the ICA 2018 pre-conference, Theories in Public Relations. The pre-conference will facilitate an in-depth reflection on the quality and significance of theoretical development in public relations scholarship. The aim is to discuss and reflect on what might be considered current /theories of public relations/ and /theories for public relations, /as well as emerging bodies of work that are changing the shape of the field.  We will consider their use, their ability to answer research questions of fundamental importance for the profession, their relevance to today’s global problems, and the exploratory avenues of scholarship that could form the basis of new theorizing. Examples of questions relevant to this pre-conference are:

·         What can be considered a classical or emergent public relations theory?

·         What are the field’s grand theories and middle-range theories? How do they shape our thinking?

·         What are the emergent theories that can (re)define public relations?

·         What types of problems has public relations addressed and through which theoretical lenses has it addressed them? Do these approaches remain adequate? How might they evolve?

·         What should be the fundamental research questions which are capable of yielding theoretic development?

·         Why do public relations theories have limited impact beyond the field?

·         How does public relations theory need to evolve in order to become more widely recognized in organizational, media and communication scholarship?

At the pre-conference, conceptual and theoretical papers will contribute to building a ‘big picture’ of theory in the public relations field, and to discussions about the impact of established and/or emergent theories on thinking about public relations problems. Insights based on empirical data are welcome if they provide a basis for theoretical and conceptual discussions. We welcome a wide range of theoretical perspectives, and we aim to ensure a vibrant program that includes both senior and junior scholars, representing the whole spectrum of opinions and perspectives in the field.

See the full call for papers here: http://www.icahdq.org/mpage/PCCFP2. *Deadline is 15 December, for submissions of 2 page abstracts to (l.edwards2 /at/ lse.ac.uk). *


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