[ecrea] New book: Understanding the Business of Global Media in the Digital Age

New book announcement: Understanding the Business of Global Media in the 
Digital Age (Micky Lee, Suffolk University, Dal Yong Jin, Simon Fraser 
University)

E-inspection copy is available 
(https://www.routledge.com/Understanding-the-Business-of-Global-Media-in-the-Digital-Age/Lee-Jin/p/book/9781138688988).  
Video resources will be available soon.

Description
This new introductory textbook provides students with the tools they 
need to understand the way digital technologies have transformed the 
global media business of the 21st century. Focusing on three main 
approaches – media economics, critical political economy, and production 
studies – the authors provide an empirically rich analysis of ownership, 
organizational structures and culture, business strategies, markets, 
networks of strategic alliances, and state policies as they relate to 
global media. Examples throughout involve both traditional and digital 
media and are taken from different regions and countries to illustrate 
how the media business is influenced by interconnected historical, 
political, economic, and social factors. In addition to introducing 
today’s convergent world of global media, the book gives readers a 
greater understanding of their own potential roles within the global 
media industries.

Table of Contents
Ch.1 Introduction and overview
Ch. 2 The history of the study of the business of media
Ch. 3 Theories and approaches to study the business of media
Ch. 4 Economies
Ch. 5 Politics
Ch. 6 Technologies
Ch. 7 Civil societies
Ch. 8 Cultures
Ch. 9 Labor
Ch. 10 Conclusion

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