[ecrea] CFP: The Love That Speaks Its Name: Advertising Film

CfP: The Love That Speaks Its Name: Advertising Film (New York, NY; 
April 11, 2018)

Films made for advertising purposes are among the most visible, and most 
elusive, modes of motion picture production. From early promotional 
experiments by Georges Méliès to Walter Ruttmann’s avant-garde 
advertisements in Weimar Germany to sponsored productions by global 
corporations, advertising films appear in an array of contexts and 
movements, adjacent to and in dialogue with narrative fiction cinema, 
documentary, and experimental cinema. While some theater owners, 
sponsors, and even filmmakers at times disavowed their work in the 
advertising field, many others saw persuasion as a noble profession, one 
that pushed the medium of cinema to its technological, social, and 
cultural limits.

For this one-day workshop, held on Wednesday, April 11, immediately 
prior to the /Orphan Film Symposium/, we are seeking papers on the 
advertising film in its myriad forms. Possible topics include:

- production histories of specific films and campaigns (including films 
for and by racial and ethnic minority groups)

- company- or industry-centered accounts of the use of cinema as an 
advertising medium

- exhibition and reception studies of advertising film in theatrical and 
nontheatrical contexts

- close readings of extant advertising films

- comparative approaches to other advertising media

- inquiries on the relationship between advertising film and 
documentary, or the avant-garde

- assessments of the “use”of advertising film

- feminist approaches to the production and reception of advertising media

While we welcome traditional fifteen-minute research presentations, we 
are also interested in receiving proposals that include (short) 
screenings, focus on methodological issues inherent in studying 
advertising film, or discuss important, but little known, collections of 
advertising film.

Please submit 300-word proposals, plus a list of five key texts (films, 
collections, or scholarship) you will consult in your presentations and 
a brief (150-word) bio to (advertisingfilmworkshop2018 /at/ gmail.com) 
<mailto:(advertisingfilmworkshop2018 /at/ gmail.com)>. Proposals are due by 
December 1, 2017, and notifications will be sent by December 15, 2017.

Workshop organization: Martin Johnson / Matthew Ogonoski / Joachim 
Schätz / Patrick Vonderau / Yvonne Zimmermann

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