[ecrea] Branded Content Research Conference

We are pleased to announce further details for our forthcoming*Branded 
Content Research Network Conference* taking place next month on 7-8 
November in London.We have a **one-day conference on *Wednesday 8th 
November*, pre-conference meetings of the network on the afternoon of 
*Tuesday 7th November*, and an open *public meeting*, ‘Is there anything 
wrong with branded content?’, on the evening of *Tuesday 7th November*.


The full draft conference programme is now available here 
<http://www.brandedcontentresearchnetwork.org/events/conference-7-8-november-2017/>.

http://www.brandedcontentresearchnetwork.org/events/conference-7-8-november-2017/


*Conference 8 November*


At the conference on Wednesday 8 November, there will be research 
papers, presentations, panel discussions and workshops involving an 
international line-up of more than thirty scholars and industry 
speakers.Keynote speakers at the conference include Dr Anne Cronin, 
Lancaster University, whose books include /Advertising, Commercial 
Spaces and the Urban, /and /Advertising Myths; /Professor Mara Einstein 
of Queen's College, City University of New York, author of /Black Ops 
Advertising; /Professor Joseph Turow, Annenberg School for 
Communication, University of Pennsylvania, author of /The Daily You /and 
/The Aisles Have Eyes/. We are delighted to announce that Luke Southern, 
Managing Director of award-winning creative content agency Drum will 
also be a keynote speaker in the opening plenary.

/About the Conference: /

Marketers increasingly produce their own branded media content ('owned' 
media) and they seek to integrate advertising more seamlessly into the 
editorial forms and flows of publishing, audio, audiovisual, and social 
media communications. The integration of media and advertising is not 
new, but it is intensifying. Forms of branded content and ‘native’ 
advertising are developing rapidly, transforming marketing 
communications, challenging regulatory arrangements, and raising a host 
of issues from consumer awareness and acceptance of advertising to the 
consequences for the media’s editorial independence and creative 
autonomy. The Branded Content Research Network aims to investigate the 
changing relationships between media and marketing and to promote 
research, collaboration and dialogue across a very wide range of 
interests and perspectives. The network brings together academic 
researchers, industry and civil society interests to explore the 
practices and implications of branded content, native advertising, and 
media-marketing convergence. Branded content is both an economic and a 
cultural phenomenon that requires cross-disciplinary resources and new 
approaches in analysis. The conference will bring together international 
researchers at all stages of their careers, and marketing practitioners, 
for presentations and dialogue to explore insights and help to build 
research capacities and international collaboration. The conference is 
hosted by the Branded Content Research Network and the Advertising 
Research Group (ARTWG), a temporary working group within the European 
Communication Research and Education Association (ECREA).


Registration from 9:00.The conference begins with aplenary at 9:30 and 
finishes at 17:45, followed by a drinks reception.

Venue: The University of East London's Docklands Campus, University Way, 
London, E16 2RD. The campus is adjacent to Cyprus Station on the 
Docklands Light Railway.


*Pre-conference network meetings 7 November *


On Tuesday 7 November there will be registration from 2pm and welcome 
and pre-conference meetings from 3pm at The University of East London's 
Docklands Campus, E16 2RD. This will be followed by apublic meeting on 
branded content practice and regulation, in the evening (6.30-8.30pm) at 
UEL's Stratford Square campus.


*Registration*
Do join us if you can, and register here 
<https://www.eventbrite.co.uk/e/branded-content-network-conference-7-8-november-2017-tickets-36197715341>.
https://www.eventbrite.co.uk/e/branded-content-network-conference-7-8-november-2017-tickets-36197715341

You can register for the conference on Wednesday 8 only, or for both 
Tuesday and Wednesday events (this includes entry to the public meeting 
if you wish to attend), or for the public meeting. All events are free, 
but places are limited and advance booking is required.

It is vital for planning, catering and budgeting that we have accurate 
numbers. So if you book and are unable to attend please cancel at the 
earliest opportunity.Please complete your booking by 2 November as we 
will not be able to accept late bookings after that date (except for the 
public meeting, space permitting).



*Public Meeting*: Tuesday 7 November, 18:30, Stratford, London

*‘Is there anything wrong with branded content?’*


Jointly organised by the Branded Content Research Network and openDemocracy.

With contributions from Professor Mara Einstein, Queens College, City 
University of New York; Professor Joseph Turow, Annenberg School for 
Communication, University of Pennsylvania; Dr Michelle Amazeen, Boston 
University; Mary Fitzgerald, editor, openDemocracy; Vince Medeiros, 
Founder and Publisher TCOLondon and other speakers.

Branded content, native advertising and other fast-evolving forms of 
paid-for media are replacing traditional forms of advertising, and 
becoming ever more important sources of funding for publishing, mobile 
and social communications. Yet, are there problems here? Are we always 
clear when brands are speaking to us, or controlling the messages we 
receive? Do brands have too much power to influence communications, and 
if so, how should that be tackled? This public meeting will hear the 
views of some leading US scholars who raise concerns, from people's 
ability to recognise brand sponsored content, to the consequences of 
native advertising for journalism and for our everyday communications. 
Come and join us for an evening of passionate debate with 
scholar-activists and industry practitioners from the United States and 
Britain.

Venue: University of East London,Room USS 1.01, University Square 
Stratford, 1, Salway Road, London, E15 1NF. /
/Please arrive at the venue any time from 18:00. The meeting will start 
at 18:30 and finish 20:30.

The event is free. To register please click here 
<https://www.eventbrite.com/e/is-there-anything-wrong-with-branded-content-public-meeting-tickets-38662215728>

https://www.eventbrite.co.uk/e/is-there-anything-wrong-with-branded-content-public-meeting-7-nov-tickets-38662215728


Please note that all those who have booked a two-day ticket for 7-8 
November do not need to book separately to attend the evening meeting.



If youwould like any further information or assistanceplease email 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please
use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------