[ecrea] propaganda, persuasion and the great war

I would like to bring to your attention my new book /Propaganda, 
Persuasion and the Great War. Heredity in the Modern Sales and Political 
Ideas/(Routledge, 2017). Here is the book cover and the link: 
https://www.routledge.com/Propaganda-Persuasion-and-the-Great-War-Heredity-in-the-modern-sale-of/Pedrini/p/book/9781138293915

The book is a critical analysis of World War I posters whose purpose is 
to investigate the principles of persuasion from the socio-psychological 
perspective according to Cialdini and other scholars.

In the course of my research I studied almost 2500 posters produced by 
the English and American propaganda organizations, with a few examples 
from others countries, in order to demonstrate how earlier persuasion 
techniques for enlistment and war financing are identical with those of 
modern advertising and political persuasion (Isis campaigns included).

World War I propagandists manipulated people’s thoughts and actions and 
became the precursors of modern spin doctors and advertising professionals.

The posters caught people’s attention with pictures of children and 
beautiful girls, which stimulated their inner needs for development and 
learning, for well-being and social prestige.

They motivated them to act by using scenes of amusement and adventure.

They gave them a way of thinking about the enemy and the purpose of the 
war: to make the “world safe for democracy”. Then, as now, economical 
goals were disguised with a noble cause.

The book is a sort of handbook of all the common techniques used today, 
therefore it is suitable for students and scholars of communication.

No form of discourse is left out: storytelling, humour (!), parody, fear 
and body language are common used.

All the weapons of persuasion are to be found as described by Cialdini 
in /Influence. The Psychology of Persuasion/**(1984) and in 
/Pre-Suasion/ (2016): consistency, liking, social proof, authority, 
scarcity, reciprocity, and identity.

All these principles were used to create a sense of guilt in those who 
chose not to participate in the war effort.

Summary (and key words):

 1. Propaganda and Persuasion
 2. Persuading for the Great War
 3. The organization of the persuasive apparatus
 4. Attracting attention
 5. Repeating the message
 6. The power of questions
 7. The persuasion of the source
 8. Unity is strength
 9. Target 1: the homefront (consistency, reciprocity)
10. Target 2: men to enlist (liking, social proof, scarcity, identity,
    propaganda of fear)


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