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[ecrea] 5th International Communication Management Conference (ICMC) 2018

Fri Sep 22 09:45:04 GMT 2017





MICA, in association with USC Annenberg School of Communication and Journalism, is delighted to announce its */5th International Communication Management Conference (ICMC)/* on */'Media & Entertainment Disruptions and Beyond'/* to be held at MICA, */Ahmedabad (India's first UNESCO world heritage city)/*, from */11th to 13th January 2018/*.

The overarching objective of the conference would be to understand effective marketing strategies for managers in the Media & Entertainment industry. This would entail examining strategies for managing content, consumers, and connections.

The conference will deliberate on the challenges that continue to exist in terms of infrastructure, digital access, content availability, user behavior, and technology led disruptions. The conference will also look into the future role of media and entertainment industry in building the global economy. The conference platform will enable academia and industry to converge and discuss research based solutions for intractable issues and challenges.

The global Media & Entertainment (M&E) industry, which comprises */book and periodical publishing, film, television, advertising, music, gaming, the performing arts, sports, and even fashion/*, has witnessed rapid growth post the worldwide financial crisis.

It is projected that the global M&E industry would reach a whopping USD 1,000 billion by 2020. The industry is marked by high competition and understanding the rapidly changing tastes of consumers is essential for survival and success. With the advent of wearable technology, virtual reality, augmented reality, video on demand, satellite relay, and other cutting edge technologies, the ability to respond effectively to technological advances is becoming key.

*ICMC 2018- Call for Papers*

MICA ICMC 2018 invites abstract submissions from academicians, scholars, entrepreneurs as well as practitioners. Apart from conventional paper presentations and panels, the conference will include special panels/conclaves, poster sessions, networking and mentoring opportunities for doctoral and post-doctoral scholars, a showcase for social entrepreneurship initiatives, performances, and exhibitions on the theme.

The deadline for submission of abstracts is *October 31, 2017*. More details about the theme and the guidelines for submissions are available at the following link https://www.mica.ac.in/icmc/overview-2018


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