[ecrea] cfp - Disertaciones Special Issue focused on /The role of sound in communication: contribution, functions and effects/

*Articles for Volume 12, Issue 2 (Jul-Dec 2019)*

Issue focused on /The role of sound in communication: contribution, 
functions and effects/

*Coordinated by:*Emma Rodero (Universidad Pompeu Fabra, Spain) 
-(emma.rodero /at/ upf.edu) <mailto:(emma.rodero /at/ upf.edu)>

*Deadline:*15/01/2018

Sound is almost always the great forgotten in communication research. 
Even though some studies highlight its relevance and common sense tells 
us that it has huge power in our daily lives, sound is constantly 
relegated to the background. Contrary to what happens with images and 
its star media, television, sound research is less numerous and it 
raises, in general, less interest. This might happen because the 
perception of sound is not as conscious as the image perception; that 
is, people are less aware of the influence of sound because it simply 
goes unnoticed.

Nevertheless, sound is not only important in our daily lives to relate 
to other but also it can help achieve a higher level of expression in 
communication. In first place, sound is present in every communicative 
activity we make every day. This means that, by one way or another, 
sound influences everything we do. Without the sound of our voice we 
couldn’t talk on the telephone. In this sense, new technologies and 
Social Media platforms reveal the strength of oral practices using sound 
messages (as Whatsapp, for example).

At the same time, sound plays an important role in traditional and 
digital media settings. What would a message on television be without 
sound? What would cinema be without its music? Media like radio and 
podcast wouldn’t exist without it. In fact, this issue of /Disertaciones 
/is proposed in a moment where podcasts, as a sound-based format, is 
experiencing a significant growth. In this sense, the digital world has 
discovered new ways to use sound that deserve to be explored, especially 
when it is used in new formats. That is why it is necessary to study its 
influence and contributions to communication through sound research 
exercises. Because sound, well used in a sound message, has many 
benefits both creative and in the form of acquisition of communicative 
skills. And these benefits and competencies can be observed through its 
many applications: from the pure transmission of information in an 
informational space on radio to the benefits of music in health. From 
the function of the crunching of cereal in a TV commercial to the 
educational power of a podcast in school. The idea is to gather studies 
that analyze how sound can add value to communication in each of its 
applications and in different media including Social Media and mobile 
devices of any kind.

In short, /Disertaciones/ proposes to dedicate this issue to the role of 
sound in communication with the aim of showing its contribution, 
functions and effects in a broad sense and in all types of media. The 
idea is to compile empirical studies to expand this field of research, 
including, among other possible, the following lines:

1./The sound to sell and promote/. This includes all manifestations, 
influences and effects of sound in the fields of advertising and 
marketing, including sound branding, sound in advertising through 
different media (radio, television, podcast, Internet ...) or the sound 
to promote people, products/info-products or services.

2./The sound to inform and educate/. In this aspect are included the 
applications of the sound to the transmission of information in the 
broad sense, either for informing or educating: the use of sound in 
informational media in any medium or format, sound to report in 
documentaries, sound in Educational formats, sound in the classroom, 
e-learning, interaction with technological devices, communication in 
health, among others.

3./The sound to narrate and entertain/. This line includes the influence 
of sound in all narrative formats: sound fiction or narrative sound, and 
entertainment: video games, entertainment programs or technological 
applications.

Each of these aspects of sound research can be approached from diverse 
disciplinary strategies and perspectives: communication, linguistics, 
psychology or marketing, among others. Likewise, studies with both 
quantitative and qualitative methodology can be submitted, based on both 
interpersonal and mass communication research. Finally, different 
applications (journalism, advertising, education, technology, health...) 
and approaches can be proposed, and not just the use of sound in 
traditional media.

*Deadline:* 15/01/2018

*Coordinated by:*Emma Rodero (Universidad Pompeu Fabra, Spain) - 
(emma.rodero /at/ upf.edu) <mailto:(emma.rodero /at/ upf.edu)>


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