Archive for 2017

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[ecrea] cfp - Disertaciones Special Issue focused on /The role of sound in communication: contribution, functions and effects/

Sun Sep 03 21:53:44 GMT 2017



*Articles for Volume 12, Issue 2 (Jul-Dec 2019)*

Issue focused on /The role of sound in communication: contribution, functions and effects/

*Coordinated by:*Emma Rodero (Universidad Pompeu Fabra, Spain) -(emma.rodero /at/ upf.edu) <mailto:(emma.rodero /at/ upf.edu)>

*Deadline:*15/01/2018

Sound is almost always the great forgotten in communication research. Even though some studies highlight its relevance and common sense tells us that it has huge power in our daily lives, sound is constantly relegated to the background. Contrary to what happens with images and its star media, television, sound research is less numerous and it raises, in general, less interest. This might happen because the perception of sound is not as conscious as the image perception; that is, people are less aware of the influence of sound because it simply goes unnoticed.

Nevertheless, sound is not only important in our daily lives to relate to other but also it can help achieve a higher level of expression in communication. In first place, sound is present in every communicative activity we make every day. This means that, by one way or another, sound influences everything we do. Without the sound of our voice we couldn’t talk on the telephone. In this sense, new technologies and Social Media platforms reveal the strength of oral practices using sound messages (as Whatsapp, for example).

At the same time, sound plays an important role in traditional and digital media settings. What would a message on television be without sound? What would cinema be without its music? Media like radio and podcast wouldn’t exist without it. In fact, this issue of /Disertaciones /is proposed in a moment where podcasts, as a sound-based format, is experiencing a significant growth. In this sense, the digital world has discovered new ways to use sound that deserve to be explored, especially when it is used in new formats. That is why it is necessary to study its influence and contributions to communication through sound research exercises. Because sound, well used in a sound message, has many benefits both creative and in the form of acquisition of communicative skills. And these benefits and competencies can be observed through its many applications: from the pure transmission of information in an informational space on radio to the benefits of music in health. From the function of the crunching of cereal in a TV commercial to the educational power of a podcast in school. The idea is to gather studies that analyze how sound can add value to communication in each of its applications and in different media including Social Media and mobile devices of any kind.

In short, /Disertaciones/ proposes to dedicate this issue to the role of sound in communication with the aim of showing its contribution, functions and effects in a broad sense and in all types of media. The idea is to compile empirical studies to expand this field of research, including, among other possible, the following lines:

1./The sound to sell and promote/. This includes all manifestations, influences and effects of sound in the fields of advertising and marketing, including sound branding, sound in advertising through different media (radio, television, podcast, Internet ...) or the sound to promote people, products/info-products or services.

2./The sound to inform and educate/. In this aspect are included the applications of the sound to the transmission of information in the broad sense, either for informing or educating: the use of sound in informational media in any medium or format, sound to report in documentaries, sound in Educational formats, sound in the classroom, e-learning, interaction with technological devices, communication in health, among others.

3./The sound to narrate and entertain/. This line includes the influence of sound in all narrative formats: sound fiction or narrative sound, and entertainment: video games, entertainment programs or technological applications.

Each of these aspects of sound research can be approached from diverse disciplinary strategies and perspectives: communication, linguistics, psychology or marketing, among others. Likewise, studies with both quantitative and qualitative methodology can be submitted, based on both interpersonal and mass communication research. Finally, different applications (journalism, advertising, education, technology, health...) and approaches can be proposed, and not just the use of sound in traditional media.

*Deadline:* 15/01/2018

*Coordinated by:*Emma Rodero (Universidad Pompeu Fabra, Spain) - (emma.rodero /at/ upf.edu) <mailto:(emma.rodero /at/ upf.edu)>


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