[ecrea] Job Post Vice President of Marketing and Communications

Emory & Henry College, in southwest Virginia is searching for a Vice 
President of Marketing and Communications. The application deadline is 
September 22, 2017.

Emory & Henry College (www.ehc.edu <http://www.ehc.edu/>) is accepting 
nominations and applications for the position of Vice President of 
Marketing and Communications.  Reporting to the Provost, and with the 
support of the President, the Vice President will serve as a member of 
the President’s Executive Council and be responsible for establishing 
and sustaining a campus-wide marketing campaign in a challenging and 
rapidly changing competitive environment. The Vice President will lead 
the effort to ensure an effective communication strategy is designed and 
implemented to internal and external audiences regarding the 
institutional message and provide direct marketing support to the 
Advancement Department and the Office of Enrollment Management.  The 
ideal candidate combines experience in brand management and strategic 
planning; media relations; public affairs/stakeholder relations; 
internal and external communications; advertising; digital marketing; 
and new media.  The Vice President of Marketing and Communications will 
implement comprehensive, cohesive, and effective communications 
strategies to create a culture of philanthropy and to increase 
engagement with the College. These communication strategies support the 
strategic and operational goals of the Office of Development and Alumni 
Relations and the E&H College community.

The successful candidate will have a strong commitment to the liberal 
arts and will play a significant role in setting and implementing Emory 
& Henry’s academic, strategic, and institutional goals. The College 
seeks an experienced, forward-thinking leader committed to student 
success, inspirational leadership, effective campus-wide diversity and 
collaboration to fulfill the mission of the College and its strategic 
priorities.

Responsibilities:

  *

    Build, lead, and inspire a highly productive and professional
    marketing and communications team.

  *

    Establish and manage an effective marketing and communications budget.

  *

    Articulate a consensus-based College brand identity and cultivate
    consistent, widespread stakeholder ownership and personal
    expressions of them.

  *

    Collaborate with admissions, advancement, alumni, and academic
    departments to develop annual marketing plans integrating
    advertising, marketing, web, social media, print and digital
    collateral, public and media relations, one-to-one, and external and
    internal communications.

  *

    Collaborate with administrators, faculty, and staff to set and
    achieve goals that are consistent with institutional priorities and
    the College’s brand position.

  *

    Maintain a strong internal and public presence to advance the
    College brand at high-profile events, presentations, and personal
    appearances.

  *

    Design and disseminate a communications plan to further engage the
    E&H community (faculty, staff, students, parents, alumni, donors and
    friends) to create a culture of philanthropy.

  *

    Ensure communications standards and expectations are shared and
    implemented across the department and encourage colleagues to engage
    in advance planning and coordinated review for communications needs.

  *

    Coordinate a comprehensive communications calendar that includes
    emails, newsletters, print, social media and web communications
    thoughtfully planned and executed throughout the department.

  *

    Create and sustain supportive and collaborative partnerships with
    the College’s Office of Communications as well as colleague
    organizations on campus.

  *

    Spearhead efforts to establish and grow national brand recognition
    for E&H, advancing admissions and fundraising goals.

  *

    Manage internal and external communications (with many diverse
    stakeholder groups ranging from students, faculty, and alumni to
    government officials and donors).

  *

    Evaluate effectiveness of strategies and develop and maintain a
    system for tracking impact.

Required qualifications, skills and accomplishments:

  *

    Minimum of a Masters degree in marketing, communications, public
    relations, or a related field.

  *

    7+ years’ experience in strategic communications, public relations,
    media relations, marketing or related areas, preferably within
    higher education.

  *

    Exceptional communication (written and verbal) skills, personal
    presentation, and principled judgment.

  *

    Proven ability to utilize research-driven strategies and best
    practices in communications, with a comprehensive understanding of
    marketing and communications trends, challenges, opportunities, and
    issues affecting higher education.

  *

    Experience engaging and managing diverse stakeholder groups.

  *

    Familiarity with tracking systems and a high degree of comfort using
    technology to communicate and share information.

  *

    The ability to demonstrate an understanding of and commitment to the
    mission and core values of Emory & Henry College.

About Emory & Henry College

In the 180 years since its founding in 1836, the College has garnered a 
reputation for being a strong academic institution with a long history 
of service and engagement to the region and the world. Emory & Henry 
enrolls 1,024 undergraduate students and 200  students in the College's 
graduate and professional programs. Students also benefit from a wide 
range of practical experiences beyond the classroom.  Emory & Henry is 
fortunate to benefit from the support of ardent alumni and other 
stakeholders who care deeply for the institution.

Located in the Virginia Highlands, the Emory & Henry central campus 
encompasses 168 pristine acres and is surrounded by an additional 167 
undeveloped acres and the village of Emory. The campus is noted for its 
beauty as well as its architectural distinction. The entire central 
campus is listed on the National Register of Historic Places and the 
Virginia Register of Historic Landmarks.

The Appalachian Center for Civic Life, which houses one of the first and 
largest Bonner Scholars Programs in the country, is recognized as a 
national leader in service-learning and civic engagement.  Recent 
initiatives at the College include an Honors program, the Center for 
Inclusion & Diversity, to reinforce our commitment to diverse 
populations on our campus, an International Education program, and 
Ampersand, an initiative to encourage and support integrative, 
project-based learning across the curriculum and in co-curricular 
contexts. For decades, the College has hosted an Appalachian Literary 
Festival which has drawn attention to writers from the region.  These 
initiatives are supported by a dedicated faculty in the Visual and 
Performing Arts, Humanities, Natural Sciences, Social Sciences, 
Education, and School of Health Sciences.  Over the last twenty-seven 
years, our faculty have been recognized with seventeen major state and 
national awards for teaching. When adjusted for the size of the student 
population, this record for teaching awards is the best among all 
Virginia colleges and universities.

Emory & Henry College is being assisted by the partners of Hyatt - 
Fennell.  Nominations and application materials should be submitted via 
email to Cheryl Hyatt at (ehc /at/ hyatt-fennell.com) 
<mailto:(ehc /at/ hyatt-fennell.com)>. Applications include a letter of 
interest, a current résumé/cv, and contact information for five 
professional references, submitted in separate documents. Applications 
will be reviewed as they are received and should be submitted prior to 
September 22, 2017 to receive full consideration. All applications and 
nominations will be considered highly confidential.

Cheryl Hyatt
(EHC /at/ hyatt-fennell.com) <mailto:(ehc /at/ hyatt-fennell.com)>
www.HYATT-FENNELL.com <http://www.hyatt-fennell.com/>
724-242-0476

Emory & Henry College is an equal opportunity provider and employer, 
supports excellence through diversity, and encourages applications from 
members of underrepresented groups.

Link to ad <https://www.hyattfennell.com/emoryhenry-marketing>.


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