[ecrea] new books: Make Ours Marvel & Gaming Representation

New publications from University of Texas Press and Indiana University Press

Free postage to UK customers

http://www.combinedacademic.co.uk/make-ours-marvel-content

**

*Make Ours Marvel***

*Media Convergence and a Comics Universe***

/Edited by Matt Yockey///

The creation of the Fantastic Four effectively launched the Marvel 
Comics brand in 1961. Within ten years, the introduction (or 
reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, 
Captain America, and the X-Men catapulted Marvel past its primary rival, 
DC Comics, for domination of the comic book market. Since the 2000s, the 
company's iconic characters have leaped from page to screens with the 
creation of the Marvel Cinematic Universe, which includes everything 
from live-action film franchises of Iron Man and the Avengers to 
television and streaming media, including the critically acclaimed 
Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, 
has clearly found the key to transmedia success.

/Make Ours Marvel/traces the rise of the Marvel brand and its 
transformation into a transmedia empire over the past fifty years. A 
dozen original essays range across topics such as how Marvel expanded 
the notion of an all-star team book with /The Avengers/, which provided 
a roadmap for the later films, to the company's attempts to create 
lasting female characters and readerships, to its regular endeavors to 
reinvigorate its brand while still maintaining the stability that fans 
crave. Demonstrating that the secret to Marvel's success comes from 
adeptly crossing media boundaries while inviting its audience to 
participate in creating Marvel's narrative universe, this book shows why 
the company and its characters will continue to influence storytelling 
and transmedia empire building for the foreseeable future.

*Matt Yockey*is an associate professor of film and media studies at the 
University of Toledo. He is the author of /Batman/, a volume in the TV 
Milestones Series.

University of Texas Press | World Comics and Graphic Nonfiction Series | 
June 2017| 364pp |  | 9781477312506 | Paperback | £24.99*

20% discount with this code: CSL8MARVEL**

http://www.combinedacademic.co.uk/gaming-representation

**

*Gaming Representation***

*Race, Gender, and Sexuality in Video Games***

/Edited by Jennifer Malkowski & TreaAndrea M. Russworm///

"...a new benchmark for the critical engagement of race, gender and 
sexuality in the study of video games and virtual representation." 
*—Alan Brookey, editor of Playing to Win: Sports, Video Games, and the 
Culture of Play*

Recent years have seen an increase in public attention to identity and 
representation in video games, including journalists and bloggers 
holding the digital game industry accountable for the discrimination 
routinely endured by female gamers, queer gamers, and gamers of color. 
Video game developers are responding to these critiques, but scholarly 
discussion of representation in games has lagged far behind. /Gaming 
Representation/ examines portrayals of race, gender, and sexuality in a 
range of games, from casuals like Diner Dash, to indies like Journey and 
The Binding of Isaac, to mainstream games from the Grand Theft Auto, 
BioShock, Spec Ops, The Last of Us, and Max Payne franchises. Arguing 
that representation and identity function as systems in games that share 
a stronger connection to code and platforms than it may first appear, 
the contributors to this volume push gaming scholarship to new levels of 
inquiry, theorizing, and imagination.

*Jennifer Malkowski*is Assistant Professor of Film and Media Studies at 
Smith College. Her research areas include digital media; documentary; 
race, gender, and sexuality in media; and death and dying. She is the 
author of /Dying in Full Detail: Mortality and Digital Documentary./

*TreaAndrea M. Russworm *is Associate Professor of English at the 
University of Massachusetts, Amherst where she teaches classes on 
digital media, race, and popular culture. She is coeditor of /From Madea 
to Media Mogul: Theorizing Tyler Perry /and author of /Blackness is 
Burning: Civil Rights, Popular Culture, and the Problem of Recognition./

Indiana University Press | Digital Game Studies | July 2017| 280pp | 27 
color illus., 1 table | 9780253026477 | Paperback | £31.00*

20% discount with this code: CSL8MARVEL**

*Price subject to change.

  **Offer excludes the USA, Canada and South America.


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