[ecrea] CFP: Transmedia UK - Bath Spa University

_CALL FOR PROPOSALS:_

*Transmedia UK: Sector by Sector*

*Media Convergence Research Centre** and **Centre for Culture and 
Creative Industries *
*Bath Spa University, Corsham Court Campus***
*
*
*One-Day Academic-Industry Workshop:** Friday 24th November 2017*
/
/
*/Confirmed Industry Speakers:/*
*Alison Norrington, Creative Director at StoryCentral Ltd.**
*
*Lana Beckwith, Senior Content Development Manager at HarperCollins*
*Nataly Rios Goico, Creative Consultant at Conducttr*
*Kate Fitzpatrick, Senior Strategist at e3 Media*
*Tim Kindberg, CEO at Matter 2 Media Ltd.*


Audiences now engage with media across multiple platforms, following the 
fictions of films and books across social media and video games, 
exploring brand universes and publishing enterprises across television, 
comics, websites, apps, etc. The transmedia phenomenon is now a defining 
strategy across the media industries for generating multiple revenue 
streams and for building closer relationships between content, brands 
and audiences. But when looking across online gaming, publishing, mobile 
media and digital marketing, which transmedia practices really make up 
the UK's multiplatform landscape?

It can be claimed that the creative strategies used for producing 
content across multiple platforms are typically characterised by the 
sector in which they operate - conceptualised as ‘storytelling’ in film 
and television, as 'content marketing' in advertising, as ‘engagement’ 
in publishing, for example. These sector-specific understandings limit 
the innovative potential for stories, worlds and brands to be crafted as 
transmedia entities for the digital age.

Transmedia UK: Sector by Sector tackles this problem by beginning to map 
the ways in which different UK media sectors are now responding to 
ideas, concepts and pressures of transmediality. This academic-industry 
workshop aims to identify the strategies and principles that now make up 
the transmedia practices in and across online gaming, publishing, mobile 
media, digital marketing and beyond, examining which practices operate 
across these various sectors while exploring what it means to 
distinguish between storytelling, publishing, interactivity and 
marketing in today's transmedia environment.

Exemplifying current approaches to transmediality in their respective 
sectors of online gaming, publishing, mobile media and digital marketing 
- as well as in sector-spanning transmedia consultancy contexts - the 
organisations involved in the workshop comprise:

  * Conducttr <http://www.conducttr.com/>, a world-renowned audience
    engagement platform that integrates storytelling with gaming
    automation to build immersive, online and personalised gaming
    experiences for its users;
  * HarperCollins <https://www.harpercollins.co.uk/>, one of the world’s
    foremost book publishers with a catalogue ranging from fiction to apps;
  * e3 Media <https://www.e3.co.uk/>, one of the UK’s most awarded
    independent digital marketing agencies, providing creative solutions
    to real-world business problems;
  * Matter 2 Media Ltd. <http://matter2media.com>, helping technologies
    grow to solve business problems and create experiences for users via
    mobile apps and social video;
  * StoryCentral Ltd. <http://www.storycentral.com/>, which works
    globally with such companies as Walt Disney Imagineering,
    SundanceTV/AMC Networks, FOX International and Penguin to incubate
    new franchises, participatory experiences, story architecture and
    audience engagement strategies.

This academic-industry workshop will feature presentations from staff 
representatives from all of these five industry partners, who will each 
discuss exactly what 'transmedia' or 'multiplatform' now means in their 
own sector-context.

We also invite proposals from researchers, postgraduate students and 
creative practitioners for short presentations that engage with the 
wider theme of 'Transmedia UK' from an academic perspective. Proposal 
topics may address, but are not limited to:

  * Sector-specific approaches to transmediality
    (e.g. transmedia gaming, transmedia marketing, etc.)
  * Understandings of 'creativity' and 'commerce' in the UK transmedia
    landscape
  * Definitions of 'engagement' and 'interactivity' in the UK transmedia
    landscape
  * Emerging transmedial convergences between online and offline media
    platforms
  * Implications for cultural policy and copyright in the UK transmedia
    landscape

Please send proposals (300 words approx.) for 15 minute presentations 
along with a short biography to Matthew Freeman ((m.freeman /at/ bathspa.ac.uk) 
<mailto:(m.freeman /at/ bathspa.ac.uk)>) and Charlie Tweed 
((c.tweed /at/ bathspa.ac.uk) <mailto:(c.tweed /at/ bathspa.ac.uk)>) by no later than 
*Friday 22nd September 2017*.


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