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[ecrea] Special Issue of the Journal of Marketing Communications

Tue Jul 04 22:52:41 GMT 2017





*Special Issue of the Journal of Marketing Communications*

*Replication in Marketing Communications Research*

*Guest Editor: Kim Sheehan*

The Journal of Marketing Communications is proud to announce a special issue addressing “Replication in Marketing Communication Research.”

Replication of research results is important for many reasons. It is key to the credibility of the field of marketing communication and increases confidence in research findings. Replications help develop and refine theory (Easley, Madden and Dunn, 2000). However, replication papers tend to be very rare, as many potential outlets for publication do not view the results as inherently novel (Madden, Easley and Dunn, 1995).. Replication research can also be hampered by inaccessible data and by sampling issues. Example: many studies in our field now use online panel data, a type of convenience sample. Convenience sampling is an acceptable choice/if research findings can be replicated across varied samples//./

This special issue will publish replications of central and/or important results within Marketing and Corporate Communications, or conceptual papers that address the issue of replication in these domains. Researchers should consider findings that fit one of these categories

·Address foundational, important topic areas in the domain of marketing communications;

·Are widely referenced in the marketing communications literature;

·May have produced controversial results.

·Theoretical/conceptual papers concerning replication in marketing communications

Replicated studies will generally have been published in a journal relevant to marketing/corporate communications. Here, studies are needed that bring additional insight to existing knowledge. Submitted papers should be concerned with one or more of the following areas in mind:

1.Properties of the particular sample used for replication: papers with larger and/or different samples, or samples for a different context than the study being replicated.

2.Papers which reproduce with exactitude extant studies which may result in different outcomes, or confirm or augment extant knowledge.

3.Model constructs: improved model specifications, more powerful methods

4.Mixed results in findings: papers that help us understand areas where other study results are in conflict.

5.Conceptual papers that add to and deepen understanding of replication,

Theories used in Marketing Communication that could be considered for replication include (but are not limited to):

·Elaboration Likelihood Model (Petty and Cacioppo, 1986)

·Theory of Reasoned Action (Fishbein, 1979)

·Theory of Planned Behavior (Ajzen, 1985)

·Diffusion of Innovation (Rogers, 1971)

·Hierarchy of Effects (Lavidge and Steiner, 1961)

·Match up hypothesis (Hawkins, Best and Coney, 1980)

·Persuasion Knowledge Model (Friestad and Wright, 1994)

·Situational theory of publics (Grunig, 1983)

·PR excellence model (Grunig and Grunig, 2008)

·Integrated marketing communications (many authors)

Manuscripts reporting on replications should clearly identify the study or studies being replicated. The manuscript should highlight any differences or similarities relative to the prior work or works (e.g., measurements, manipulations, participants, etc.) and how these differences/similarities inform the literature (e.g., validity/robustness of constructs). If the results provide confirming evidence, then the paper should attempt to estimate effect size across studies in order to advance knowledge and understanding of the significance of the results. If the results are substantially different than the original work, the submission should discuss potential reasons and resultant implications for theory, scholarship and practice.

Where possible, the author(s) of the study being replicated will be invited to provide a short comment to accepted papers.

Papers should be submitted in electronic form in the first instance VIA EMAIL tto Prof. Kim Sheehan at (ksheehan /at/ uoregon.edu) <mailto:(ksheehan /at/ uoregon.edu)>. Please include the letters “JMC” in the subject line of the email. The deadline for submissions is December 15, 2017 with the special issue tentatively scheduled for publication in January, 2019.

All papers should follow the style guide of the Journal of Marketing Communications and be appropriate with regard to length. All papers are subject to the usual double blind refereeing process.

*Select References*

Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In /Action control/ (pp. 11-39). Springer Berlin Heidelberg.

Easley, R. W., Madden, C. S., & Dunn, M. G. (2000). Conducting marketing science: The role of replication in the research process. /Journal of Business Research/, /48/(1), 83-92.

Fishbein, M. (1979, December). A theory of reasoned action: some applications and implications. In /Nebraska Symposium on Motivation. Nebraska Symposium on Motivation/ (Vol. 27, pp. 65-116).

Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. /Journal of Consumer Research/, /21/(1), 1-31.

Grunig, J. E. (1983). Communication behaviors and attitudes of environmental publics: Two studies. /Journalism and Communication Monographs/, /81/.

Grunig, L. and Grunig, J. (2008), Excellence Theory in Public Relations: Past, Present, and Future; VS Verlag für Sozialwissenschaften; p327 – 347; (2008).

Hawkins, D. I., Best, R. J., & Coney, K. A. (1983). Consumer Behavior: Implication for Marketing, Strategy Revised ed. Business Publication. /Inc, Plano, Texas/, /448/.

Lavidge, Robert J. and Gary A. Steiner. 1961. A model for predictive measurements of advertising effectiveness. /Journal of Marketing/. 25(October), 59–62. Reprinted with the permission of the American Marketing Association.

Madden, C. S., Easley, R. W., & Dunn, M. G. (1995). How journal editors view replication research. /Journal of Advertising/, /24/(4), 77-87.

Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. /Advances in experimental social psychology/, /19/, 123-205.

Rogers, E. M., & Shoemaker, F. F. (1971). Communication of innovations: A cross-cultural approach, New York Free Press.

Kim Sheehan
(ksheehan /at/ uoregon.edu) <mailto:(ksheehan /at/ uoregon.edu)>

"No man, for any considerable period, can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true.” -Nathaniel Hawthorne




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