[ecrea] Call for papers To Each Their Own Pop. Music, Cinema and Television in Italy in the Period of the Youth Movements (1960-1979)

*CFP – To Each Their Own Pop. Music, Cinema and Television in Italy in 
the Period of the Youth Movements (1960-1979)*

**

*We are pleased to call for participation in the third “Italian Way to 
Pop” one-day symposium, to be held October 23, 2017 at the Università 
Cattolica del Sacro Cuore in Milan. We invite proposals for 
contributions that are focused on music, cinema and television in Italy 
in the period of the youth movements (1960-1979).*

*The symposium will be introduced by an invited talk of Miguel Mera, 
City, University of London, about the methodological challenges for 
historical research in multimedia environments, and by two invited 
speeches about comparative national case studies, Spain and France, 
respectively by Teresa Fraile, Universidad de Extremadura, and Olivier 
Julien, Université Paris-Sorbonne.*

*Extended call*

In the light of the information that has emerged in the 
inter-disciplinary debate surrounding the chronological redefinition of 
the relationship between the production chain of the audiovisual media 
industry and the music business, the pivotal role played by popular 
music especially emerges with particular clarity in Italian media 
production of the Sixties and the Seventies.The field of music 
production may be understood as the vanguard of the modernisation of the 
national cultural production and consumption, fosteringnot only new 
models of artistic collaboration (group as a collective creative entity, 
the close relationship with technology, the multiple skills required for 
professional working within industries, etc.), but also changing 
patterns in the social use of recorded sound and other media gave rise 
to new types of audience experiences. The aim of the event is to set the 
ground for a more systematic approach to the historical and theoretical 
framework which sets out, in particular, from questions relating to the 
sound artefact and its socio-technological dimension, the transformation 
of the soundscape, the change in the status of musicians, and media 
performance.

The scope of this workshop embraces a crucial period in the development 
of audiovisual media in Italy, namely the years from the end of the 
economic boom to the end of the social turmoil started in the wake of 
’68. The period witnessed the pluralisation of popular culture as it 
became increasingly segmented in complex ways according to factors such 
as age, genre and social status, a phenomenon which led to a broadening 
of the horizons, places and modalities of use of cultural products. The 
more overtly political dimensions of the media output of the period came 
into play, with particular emphasis on the modes of popularisation and 
commodification of the countercultural and avant-garde trends typical of 
the era.


*We are looking for contributionsthat can address topics such as*:

  * research into the industrial relationships between the different
    sectors of Italian media production in those years, through the
    cataloguing and close examination of the technological standards,
    legislation and contractual conditions connecting the various
    industrial actors;
  * different formats used and on the sales, distribution and marketing
    strategies;
  * the intertwined contribution and the multifarious expertises of the
    professionals who worked in the various sectors of media productions
    at the time;
  * the study and analysis of the audiovisual production of the period,
    reconstructing the intricate network ofgenres and authorial paths so
    as to reach an understanding of the configuration of styles that
    mark the period concerned;
  * the presence of parallel circuits of production, distribution and
    reception in the music and audiovisual fields, connected to the
    process of generification of media markets.

*We would like to receive 300 words proposaland a brief bio for 
20-minute presentations related to one or more of the topics listed 
above. Please send the submission to the attention of the organizing 
committee of the workshop ((italianway2pop /at/ gmail.com)), before the 
deadline of July 31, 2017.*

**

Conference Committee**

Alessandro Bratus (Università di Pavia, Cremona)

Marco Cosci (Università di Pavia, Cremona)

Massimo Locatelli (Università Cattolica del Sacro Cuore, Milano)

Elena Mosconi (Università di Pavia, Cremona)

Maria Francesca Piredda (Università Cattolica del Sacro Cuore, Milano)



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