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[ecrea] ESRC funded studentship in Music Rights Management in the Digital Age

Wed Jun 07 06:09:05 GMT 2017





ESRC funded studentship in digital rights management in the CRCC at Loughborough University to your talented 3^rd year and MA students?

*Summary of Project*

The aim of this studentship is to undertake the first detailed academic examination of music right management in the digital age, underpinned with applied research and analysis within the collaborating organisation. More specifically, the particular innovation of this proposed project centres on the relationship between music rights management and artists’ social media and online profiles. Recent research on independent music artists (Hracs, 2015) has demonstrated that in a period where fewer artists are signed to contracts with labels, and where music is distributed online into a highly crowded marketplace, independent must actively work to raise their profile. Given the rise of social media platforms and online photographic and video platforms, of particular importance are online audience building, fan-interaction and aesthetic labour. These activities which are both time-consuming and may involve the development of collaborations beyond the music industry (Hracs 2010, 2013, 2014), as well as of course the traditional activities of recording and performing. Music publishing companies such as the collaborating organisation Sentric Music, allow artists to collect royalties from songs, videos, live performance, and synchronisation. Yet, what remains poorly understood, even within the industry, is if a connection exists between the activities of artists online, in particular through social media, and the generation of income through rights management.

*How to Apply*

www.mgsdtp.ac.uk/collaborativeandjoint/industrialstrategy/ <http://www.mgsdtp.ac.uk/collaborativeandjoint/industrialstrategy/>.


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