[ecrea] new book: We Are Data by John Cheney-Lippold

A new publication from New York University Press

Free postage to UK customers

http://www.combinedacademic.co.uk/we-are-data**

**

*We Are Data*

*Algorithms and The Making of Our Digital Selves*

/John Cheney-Lippold/


    “/We Are Data /spells out the implications of being made of data in 
the digital age: our new ‘algorithmic identity.’ John Cheney-Lippold 
shows how algorithmic logics that undergird the architecture, 
regulation, monetization, and uses of the Internet have changed the 
nature of human experience and identity. Through witty and accessible 
examples, he eloquently lays out the social and political consequences 
of transcoding lived identity into measurable types in our new world. 
Clearly written, carefully researched, timely and intelligent, /We Are 
Data /is a compelling and much-needed book.”--Alexandra Juhasz,Chair, 
Film Department, Brooklyn College

"A heady and rewarding explanation of our lives in the data age. 
[Cheney-Lippold's] discussion of privacy...will fascinate many. 
Essential reading for anyone who cares about the internet's 
extraordinary impact on each of us and on our society."--/Starred Kirkus 
Reviews/


What identity means in an algorithmic age: how it works, how our lives 
are controlled by it, and how we can resist it

Algorithms are everywhere, organizing the near limitless data that 
exists in our world. Derived from our every search, like, click, and 
purchase, algorithms determine the news we get, the ads we see, the 
information accessible to us and even who our friends are. These complex 
configurations not only form knowledge and social relationships in the 
digital and physical world, but also determine who we are and who we can 
be, both on and offline.

Algorithms create and recreate us, using our data to assign and reassign 
our gender, race, sexuality, and citizenship status. They can recognize 
us as celebrities or mark us as terrorists. In this era of ubiquitous 
surveillance, contemporary data collection entails more than gathering 
information about us. Entities like Google, Facebook, and the NSA also 
decide what that information means, constructing our worlds and the 
identities we inhabit in the process. We have little control over who we 
algorithmically are. Our identities are made useful not for us—but for 
someone else.

Through a series of entertaining and engaging examples, John 
Cheney-Lippold draws on the social constructions of identity to advance 
a new understanding of our algorithmic identities. /We Are Data/ will 
educate and inspire readers who want to wrest back some freedom in our 
increasingly surveilled and algorithmically-constructed world.

*John Cheney-Lippold* is Assistant Professor of American Culture and 
Digital Studies at the University of Michigan.

New York University Press | May 2017 | 320pp | 9781479857593 | HB | £23.99*

20% discount with this code: CSL17DATA**

*Price subject to change.

  **Offer excludes the USA, South America and Australia.

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