[ecrea] CFP for next conference of the Organizational and Strategic Communication Section of ECREA in Malaga (Spain)

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The Organizational and Strategic Communication Section of ECREA 
(European Communication Research and Education Association) is proud to 
launch hereby a Call for Papers for the Conference on "Corporate Social 
Responsibility and Citizen's Activism in times of political disruption" 
to be held at the University Málaga (Spain), on the 1st and 2nd of 
February 2018.

Abstract deadline: 15 August 2017 (send your 500 words proposal to 
(OSC2018Conference /at/ uma.es))

1. DESCRIPTION OF THE TOPIC: "Corporate Social Responsibility and 
Citizen's Activism in times of political disruption"

This topic allows contributors to challenge and join in discussions and 
thinking about the role of Public Relations (PR) and corporate 
communication in times of political disruption.  This can be manifested 
in citizen and corporate activism - for instance when  businesses, 
brands, citizens and NGOs take political sides (as has been seen 
recently with Uber, Starbucks, Facebook, AirBnB and the National Park 
Services positions over political events such as President Trump’s 
anti-Muslim Ban and immigration policies) and also citizens having to 
find their spaces of action and claims both in front of organisations 
that openly ignore their demands (for instance, the case Amazon in 
Scotland ) and of governments that do that too (Trump, Corbyn, May, 
Rajoy, …). These three actors (companies/brands; public 
institutions/political parties and their supporters); and citizens (who 
may be protesting as workers, refugees or immigrants or because they are 
denied citizenry) create a strategic-communicative hot spot which is 
ripe for research and discussion, not only for PR but for all areas of 
communicative disciplines.

Also relevant for discussion and exploration is the lived experiences of 
internet activists in these spheres - particularly in relation to 
trolling/harassment, issues of diversity.  Papers could also explore 
whether online spaces allow and empower diverse groups to protest or 
whether protest is still a middle class and privileged occupation which 
essentially protects majority interests through the guise of radical 
activism.

Our aim in this conference is to open up the discussion about the role 
of communication and digital tools as a proponent of real spaces for 
dialogue and citizen’s participation in today society.

We welcome abstracts that apply this approach and we will invite 
submissions adopting topics which include, but are not limited to, the 
following areas:
• CSR
• Citizen’s participation and activism
• Political disruption
• Business and politics
• Stakeholder approach to business
• Participatory communication processes
• Online activism
• Diversity and digital platforms for participation

2. KEYNOTE SPEAKERS: Miren Gutiérrez and Dr. Øyvind Ihlen

Miren Gutiérrez is the director of Expert in Analyse, Research and Data 
Communication Programme and professor of communication at the Deusto 
University (Spain). She is also the Communications Director of the 
Climate and Environmental Program of the Overseas Development Institute 
(ODI) from London. With twenty years of experience as a journalist, 
editor, correspondent and reporter around the world, she has been the 
Executive Director of Greenpeace Spain and Editorial Director of the 
news agency Inter Press Service (IPS).

Dr. Øyvind Ihlen is full professor in the Department of Media and 
Communication (IMK) at the Universtiy of Oslo (UiO). He is co-director 
of POLKOM – Center for the Study of Political Communication; President 
of EUPRERA, European Public Relations Education and Research 
Association; Regional editor of Public Relations Inquiry and Norwegian 
editor of Rhetorica Scandinavica. His research focuses in particular on 
strategic communication of political issues. Ihlen has received several 
international prizes, published over 60 journal papers and book 
chapters, as well as nine books.

3. ABSTRACT SUBMISSION
500 words required, following this structure:
- Introduction (purpose and literature review)
- Methodology
- Results and conclusions
- Social implications

Abstract deadline: 15 August 2017. Notification of acceptance sent out 
10 October 2017. Send your proposal to (OSC2018Conference /at/ uma.es).

4. PUBLICATION: An edited book will be published.

5. ORGANISATIONAL COMMITTEE (UMA-SHU)

An international group of academics from University of Malaga (Malaga, 
Spain) and Sheffield Hallam University (Sheffield, UK):
- Isabel Ruiz-Mora (University of Málaga, Spain) – Contact person 
((isabelruiz /at/ uma.es))
- Silvia Olmedo-Salar (University of Málaga, Spain)
- Paloma López-Villafranca (University of Málaga, Spain)
- Joan-Ramón Rodríguez-Amat (Sheffield Hallam University, UK)
- Liz Bridgen (Sheffield Hallam University, UK)
- Ruth Deller (Sheffield Hallam University, UK)
- Russell Jackson (Sheffield Hallam University, UK)
- Carmel O’toole (Sheffield Hallam University, UK)

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