[ecrea] New book on Public Diplomacy and Foreign Policy

My book on public diplomacy and its impact on foreign policy, entitled 
"Public Diplomacy and the Implementation of Foreign Policy in the US, 
Sweden, and Turkey" is out as part of Palgrave Macmillan Series in 
Global Public Diplomacy.
http://www.palgrave.com/de/book/9783319493336

Below you can find the back cover information.

This book presents a comprehensive framework, six pathways of 
connection, which explains the impact of public diplomacy on achieving 
foreign policy goals. The comparative study of three important public 
diplomacy practitioners with distinctive challenges and approaches shows 
the necessity to move beyond soft power to appreciate the role of public 
diplomacy in global politics. Through theoretical discussions and case 
studies, six pathways of connection is presented as a framework to 
design new public diplomacy projects and measure their impact on foreign 
policy.

“Public diplomacy works, but how? In a lively, engaging and informative 
style, Sevin traces six pathways of connection to show how a 
well-designed public diplomacy project can help advance a country’s 
foreign policy goals and national interests. A valuable read on 
comparative public diplomacy for students and practitioners.”

R.S. Zaharna, Professor, School of Communication, American University, USA

“Efe Sevin’s comparative study of public diplomacy is timely and 
insightful. While public diplomacy is seen as central to 21st century 
statecraft, it remains remarkably lumpen in theoretical development and 
application. Especially productive is Sevin’s seamless weaving of theory 
and practice, making substantive contributions to the episteme of public 
diplomacy practice, as well as a framework for future research. This is 
a must read for international communication scholars and students alike.”

Shawn Powers, Executive Director, Advisory Commission on Public 
Diplomacy, US Department of State

“Efe Sevin provides a valuable comparative study of European and 
American public diplomacy practices that will prove vital for scholars 
and practitioners. His approach shows, for public diplomacy it is 
crucial to take the political environment into consideration, especially 
in times when nationalists and populism are on the rise. These 
challenges can only be addressed by moving beyond disciplinary boundaries.”

Diana Ingenhoff, Professor of Organizational Communication, University 
of Fribourg, Switzerland


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