Archive for 2017

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[ecrea] CFP - Children's Media Conference - Sheffield

Wed Feb 22 14:56:45 GMT 2017

The Research Strand of the Children’s Media Conference (CMC) is a crucially important and popular part of this annual event, which attracts over 1100 children’s media professionals to Sheffield every year. This year the conference takes place from the 4th to the 6th July in 2017. The Research Sessions themselves will be held on both the 5^th and 6^th July. <>

The content shared during the research sessions is always eagerly anticipated by delegates and the research strand’s role is to provide valuable insights and thought-provoking research to the children’s media community. The research presented may also be incorporated into other related conference sessions, to disseminate it more widely.

The wide variety of topics discussed at the conference can be seen in last year’s programme:

*The CMC Research Sub-Committee is delighted to announce this year’s call for papers to be presented at the 2017 Children’s Media Conference in Sheffield on the both the 5^th and 6^th July.*

*Conference Theme: “OPEN.”*

The conference theme for 2017 is “*Open*”. The theme is, by its very nature, “Open!” It might refer to being open to new ideas, to change, to difference and diversity, to new technologies, to new participants or being open for business, accessible or broad-minded. Although not all sessions necessarily address the theme specifically, all presenters and producers will be asked to consider how they can make their content relevant to it.

We’re especially interested in research that will help delegates achieve their creative and commercial goals. Insight into children’s behaviours and perspectives as well as data that helps to inform decision-making and strategy will be particularly useful. Our aim is to present a varied menu of research sessions, appealing to delegates from all corners of the industry and so welcome submissions from academic, institutional and commercial sources.

We are keen to hear your thoughts of suitable, relevant and thought provoking content which can be shared.

*Submission Criteria*

Over the years we have been able to identify the types of sessions which achieve the most success with the audience at the conference. Below is an outline of the submissions considerations we ask of our research agencies and academics and where possible your submissions should reflect the following:**

  * Relevance to the audience (please look at the delegate guide from
    last year to give you an impression of the wide range of delegates
    who attend

  * An emphasis on findings, not methodology (this is the key to a
    successful presentation).  Each research session lasts only 30
    minutes, presentations need to move directly to “value added” outcomes

  * Clear and concise action points for the audience to take away and be
    able to use from the research
  * Long-term research which enables us to understand the past better
    and explore and project the future better

  * Wide research which brings good statistical evidence to bear and
    provides a good basis for market understanding
  * Fresh insights which are relevant to today’s children’s media landscape
  * A unique angle/area which has not yet been explored
  * We are open to submissions relating to children aged 0-14 years of age.
For the purposes of contrast please see all the sessions headed “Research” in the 2015 and 2016 programmes (audio and in some cases video versions of the sessions are available on these pages):

*Submission Process and Deadlines: *

 1. Please submit a 600-word abstract detailing your proposed research
    topic including where appropriate objectives, methods and potential
 2. Submit your entry to Shazia Ali/Btisam Belola, the CMC Research
    strand Producers, at the following email address
    (research /at/
    <mailto:(Jacqui /at/>by *Monday 13th March
 3. Submissions will be reviewed by the CMC Research Advisory
    Sub-Committee. The committee members are from a variety of
    backgrounds; Research, industry, academia, client-side and agencies.
    Successful applicants will be notified by*24th March 2016.*
 4. If you are selected, your session producer will need a summary of
    the key findings and insights from your presentation by *Monday
    29^th May.*
 5. Your final presentation will be required by *Friday 16^th June*.
    This is to allow the producers to identify any other sessions that
    the research content may be further utilised. This will increase the
    coverage your research session will have across the conference.
 6. All organisations offering research for this strand are offered an
    in-kind sponsor status at CMC.  The presenter of the research is
    provided with one free pass to the whole conference,  plus one
    further pass in recognition of the sponsorship status. The CMC
    Sponsorship Coordinator will email you with an in-kind sponsorship
    agreement.  By *Friday 2 June* you need to send Lauren Bartles
    (assistant /at/
    <mailto:(assistant /at/> 1 jpeg company
    logo and 1 eps company logo for use on print and on the CMC website.
 7. Research sessions will take place on *Wednesday 5^th July* and will
    all be repeated to maximise their potential audience, on *Thursday
    7^th July*.

*Key Dates – 2017*


Proposals to be received by Monday 13^th March

Successful Applicants notified by Friday 24^th March

Top-line Findings and key insights Monday 29^th May

Logos submitted         Friday 2^nd June

Final Presentations submitted Friday 16th June

Presentations at Conference Wednesday 5^th and Thursday 6^th July


*NB: We will seek to publish all the presentations and associated video and audio recordings on the CMC website immediately after the conference. Please indicate in your proposal if elements, or all of, your planned presentation will not be suitable for this.*

The CMC research sessions will benefit from full technical support. This means that all presentations will be stored centrally and so you will _not be able to present from your own PC or Mac_. The deadline for submission of final presentations is Friday 16^th June to allow the conference organisers to upload and check the presentations.

The CMC PR agency DDA Blueprint will be seeking new research, which stimulates press interest in the run-up to the conference. Again it is important for us to know if your research is embargoed or should not be featured in this way.

It is your responsibility to clear with research subjects and partners your right to present the research at the conference (and if possible online) and to clear all content in your presentation for display at the conference to a live audience.

Please ensure you are able to present on *both Wednesday 5^th and Thursday 6^th July.* If you have any issues with availability then _please let us know when you submit your abstract_.

For further clarification please email:

Shazia Ali (Producer, CMC Research Strand 2016)

Btisam Belola (Producer, CMC Research Strand 2016) (research /at/ <mailto:(Jacqui /at/>


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