[ecrea] Northern Lights: Film and Media Studies 14.1

Intellect is delighted to announce that the new issue of /Northern 
Lights: Film and Media Studies 14.1 /is now available.

If you have any questions about the journal click here 
<http://www.intellectbooks.co.uk/journals/view-Journal,id=143/> or email 
(katy /at/ intellectbooks.com) <mailto:(katy /at/ intellectbooks.com)>

List of articles (partial list):

Still ‘Desperately seeking the audience’? Audience making in the age of 
media convergence (the Lilyhammer experience) 
<http://www.intellectbooks.co.uk/journals/view-Article,id=22178/>

*Authors: *Vilde Schanke Sundet

Page Start: 11

This article addresses ‘audience making’ in the age of media 
convergence, when television drama is increasingly produced for both a 
national and an international audience to be consumed in either linear 
‘flow’ or on-demand user modes. It argues that how the television 
industry wants to see its audience influences how it actually sees it, 
which, again, impacts both the production of television drama as well as 
the industry’s evaluation of ‘success’ for this genre.

Television drama series and transmedia storytelling in an era of 
convergence 
<http://www.intellectbooks.co.uk/journals/view-Article,id=22184/>

*Authors: *Lothar Mikos

Page Start: 47

Based on the analysis of several transmedia outlets of television drama 
series this article will show how production companies, networks and 
other TV channels attempt to involve viewers via transmedia storytelling 
in a fragmented media market with a fragmented audience in creating a 
360-degree experience.

 From serial-drama to transmedia storytelling: How to re-articulate 
television aesthetics in the post-broadcast era 
<http://www.intellectbooks.co.uk/journals/view-Article,id=22185/>

*Authors: *Heidi Keinonen

Page Start: 65

This article draws from both television aesthetics and studies on 
transmedia storytelling in order to study seriality in current 
television drama. Through Finish television drama, Keinonen identifies 
and discuss’ the challenges involved in studying television aesthetics 
in the post-broadcast era as well as suggesting possible ways of 
approaching the emerging forms and styles of broadcast television. The 
article also considers the concept of quality in relation to 
post-broadcast television drama.

Marvel media convergence: Cult following and buddy banter 
<http://www.intellectbooks.co.uk/journals/view-Article,id=22181/>

*Authors: *Jackie Raphael and Celia Lam

Page Start: 159

The series Marvel’s Agents of S.H.I.E.L.D was launched at the 2013 Comic 
Con in San Diego, during which the cast participated in interviews that 
were distributed online. This article explores the success of celebrity 
friendships as a marketing device through an analysis of audience 
comments in response to the online interview. It examines how displays 
of friendship generate online discussion, audience hype and reward 
loyalty, and the significance of perceived authenticity on the reception 
of bond’s portrayed.


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