[ecrea] CFP: Rethinking Film Genres: East Asian Cinema and Beyond

Conference CFP: Rethinking Film Genres: East Asian Cinema and Beyond

What is film genre? Does it still matter in today’s film production, 
distribution and consumption? How have some film genres become so 
closely associated with a nation or region, such as Chinese martial arts 
films, Japanese horror, and Korean melodrama? The fact that genre is 
widely discussed by the general public suggests that it is still 
important. However, the examination of genre theory and the scholarly 
discussion of genres have remained predominantly focussed on Hollywood 
and European cinemas, as exemplified by the work of scholars such as 
Thomas Schatz, Steve Neale, Barry Keith Grant, Rick Altman, Belén Vidal, 
and Antonio Lázaro-Reboll. Despite their rich screen culture and their 
influence within and beyond the Pacific region, East Asian cinemas 
remain underexplored. In today’s context of increasingly international 
filmmaking, we would aim to explore the ways in which film genres 
underpin cultural translation between East Asia and beyond.
As the theme of ' Rethinking Film Genres: East Asian Cinema and Beyond' 
suggests, the conference intends not only to celebrate cinematic 
creativity through the interrogation of the narrative and aesthetics of 
film genres developed in East Asian (including mainland Chinese, Hong 
Kong, Macau, Taiwanese, Japanese, and Korean) cinemas, but also seek to 
expand scholarly discussion of the rich heritage and fast changing 
landscape of filmmaking of East Asian cinemas by examining the 
international co-production and cross-cultural consumption of film genres.
We therefore invite papers based on either theoretical research or on 
case studies to address any of following themes:
•	Narrative, style and aesthetics of various genres of East Asian cinemas
•	Film genre and local, regional, national and global identities of East 
Asian cinemas
•	Cross-cultural consumption of East Asian film genres
•	Fandom and East Asian film genres
•	Creative professionals (e.g. stars, directors, producers, production 
designers) and film genres of East Asian cinemas
•	Cross-border mobility (e.g. talents, finance, ideas) and the 
development of film genres in East Asian cinemas
•	International filmmaking, coproduction and genre crossing between East 
Asian cinemas and other screen cultures
•	Remaking and adaptation of East Asian films •	Sound, music and 
language (e.g. dubbing, subtitles, dialects) of East Asian film genres • 
International distribution and exhibition of East Asian film genres
•	Genre as a reflection of cultural flow, social economics, media 
policies, and political history
This is not an exhaustive list of thematic strands that we hope to 
explore at the conference.  We particularly encourage submissions from 
those whose papers promote cross-disciplinary dialogue and critical 
debate in area studies, genre theory, film studies and cultural studies.
Confirmed keynote speakers:
Professor Chris Berry, King’s College London
Professor Michael Berry, University of California, Los Angeles  
Professor Shaoyi Sun, Shanghai Theatre Academy


Please submit your proposal (maximum 250 words), together with a short 
biography (maximum 50 words) and affiliation information to 
(Eastasiancinema /at/ hull.ac.uk) by 15 April 2017.

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