[ecrea] AHRC Branded Content Network: Seminar 19 January 2017, Bournemouth University.

Branded Content Seminar 19 January 2017

Industry-Academic Research Collaboration – Branded Content

Registration: FREE

Bournemouth University, Faculty of Media and Communication, is working 
with the AHRC funded Branded Content Network to host a seminar and 
workshop in January. This event, the second in the year-long AHRC funded 
Branded Content Research Seminar series, looks at academic and industry 
collaboration.  Academic and practitioners’ input will help to further 
explore the meanings, uses and values attaching to “branded content”. 
The day will make space to consider changing and emergent practices 
linked to marketing communications exploring production, effectiveness, 
and critical impacts on ‘media ecologies’, including children’s media, 
film  and journalism. The seminar-workshop takes place on Thursday 19 
January 2017 at Bournemouth University. The event is FREE but please 
register so that we can plan accurate numbers. You can register and get 
event details here:

https://www.eventbrite.co.uk/e/branded-content-research-network-seminar-2-industry-academic-research-collaboration-tickets-29273433628

Speakers include Dr. Catherine Johnson, Associate Professor of Film and 
Television, University of Nottingham, author of Television Branding 
(Routledge, 2012) and co-author with Prof. Paul Grainge of Promotional 
Screen Industries (Routledge, 2015), Jeremiah ‘SugarJ’ Brown, a poet 
whose work has featured in a recent and well regarded Nationwide 
promotional campaign, (in conversation with Professor Iain MacRury, 
Bournemouth University).

The event will start at 11am, with coffee and pastry for arrivals from 
10am.The seminar will finish at 5pm but will be followed by a reception 
from 5-7pm that will include a talk on beer and branding by Dr Sam 
Goodman <http://staffprofiles.bournemouth.ac.uk/display/sgoodman with 
FREE BEER! So we hope that attendees who are travelling to Bournemouth 
will be able to stay for some or all of the evening event.

The seminar will be held in the Inspire Lecture Theatre, Fusion 
Building, Bournemouth University, Talbot Campus, Fern Barrow, Poole BH12 
5BB. 
https://www1.bournemouth.ac.uk/about/directions/directions-our-talbot-campus

It would be great to see you there.



Prof. Jonathan Hardy, University of East London; Principal Investigator, 
AHRC Branded Content Network   (j.hardy /at/ uel.ac.uk)<mailto:(j.hardy /at/ uel.ac.uk)>

Prof. Iain MacRury, Bournemouth University; Co-Investigator, AHRC 
Branded Content Network 
(imacrury /at/ bournemouth.ac.uk)<mailto:(imacrury /at/ bournemouth.ac.uk)>


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