[ecrea] new book - Advertising and Consumer Culture in China

Happy New Year. I would like to bring to your attention my book titled 
Advertising and Consumer Culture in China. Here is the book cover and 
the link: 
https://books.google.com/books/about/Advertising_and_Consumer_Culture_in_Chin.html?id=bsTTjgEACAAJ
This book provides a comprehensive analysis of Chinese advertising as an 
industry, a discourse and profession in China’s search for modernity and 
cultural globalization. It compares and contrasts the advertising 
practices of Chinese advertising agencies and foreign advertising 
agencies, and Chinese brands and foreign brands, with a particular focus 
on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical 
analysis of secondary data, Li offers an engaging analysis of the 
transformation of Chinese advertising in the past three decades in 
Post-Mao China. Drawing upon theories of political economy, media, and 
cultural studies, her analysis offers most significant insights in 
advertising and consumer culture as well as the economic, social, 
political, and cultural transformations in China.

The book is essential for students and scholars of communication, media, 
cultural studies and international business, and all those interested in 
cultural globalization and China.


Dr. Hongmei Li
Associate Professor of Strategic Communication
Miami University, Oxford, Ohio 45056
Author of /Advertising and Consumer Culture in China/ (Polity, 2016)
Co-Editor of /The Middle Class in Emerging Societies/ (Routledge, 2015)
email: (lih19 /at/ miamioh.edu) <mailto:(lih19 /at/ miamioh.edu)>
phone: 513 529 3461


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