Archive for 2017

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[ecrea] new book - Advertising and Consumer Culture in China

Tue Jan 03 07:44:07 GMT 2017

Happy New Year. I would like to bring to your attention my book titled Advertising and Consumer Culture in China. Here is the book cover and the link: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.

The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

Dr. Hongmei Li
Associate Professor of Strategic Communication
Miami University, Oxford, Ohio 45056
Author of /Advertising and Consumer Culture in China/ (Polity, 2016)
Co-Editor of /The Middle Class in Emerging Societies/ (Routledge, 2015)
email: (lih19 /at/ <mailto:(lih19 /at/>
phone: 513 529 3461

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