[ecrea] Seminar on Comparative and Collaborative Research into Branded Content & Branded Content Research Conference

*Branded Content Research Network Events Notices and Call for Papers*

The Branded Content Research Network is an academic network project 
funded by the UK Arts and Humanities Research Council. The network seeks 
to bring together academic researchers, industry and civil society 
interests to explore the practices and implications of branded content, 
native advertising and the convergence of media and marketing 
communications.We are organising two events in association with the 
ECREA Advertising Research Group, a temporary working group with the 
European Communication Research and Education Association.

*Event 1: Seminar on Comparative and Collaborative Research into Branded 
Content*

Thursday 15 June 2017, 10am-5pm

University of East London

Stratford, London

The purpose of this seminar is to explore comparative research into 
branded content and discuss the development of collaborative research 
agendas and approaches. The seminar addresses the study of branded 
content, content marketing, native advertising and associated forms of 
integration of media and marketing communications.

The June seminar is designed to promote, share and discuss research into 
branded content carried out by international researchers in 
single-country or multi-country studies. For discussion, we wish to 
explore insights from these studies regarding research design, methods, 
approaches, findings and implications and suggestions for future 
research. We want to explore the state of the field, research resources 
and capacity-building and discuss agendas and resources for 
collaborative research.

We invite contributions on topics including the organisation, 
production, reception and regulation of branded content. We also invite 
contributions that address theoretical, methodological, institutional, 
resource and capacity issues, academic relationships with industry and 
other stakeholders, collaboration and networking relevant to the 
advancement of international and comparative research and collaborative 
research into branded content.

Deadline for abstracts: 3 April 2017

Please send abstracts (250 words max) to Prof. Jonathan Hardy 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>, Principal Investigator 
Branded Content Network and Prof. Patricia Núñez (Chair, ECREA 
Advertising TRG) –(pnunezgo /at/ ucm.es) <mailto:(pnunezgo /at/ ucm.es)>

*Event 2: Branded Content Research Conference 7-8 November 2017*

*
*

The seminar in June is part of a programme of events culminating in our 
Branded Content Research Network conference on 7-8 November at the 
University of East London. The conference will include meetings and 
events on the afternoon and evening of 7 November and a one-day 
conference on 8 November. Keynote speakers at the conference include Dr 
Anne Cronin, Lancaster University, whose books include /Advertising, 
Commercial Spaces and the Urban, /and /Advertising Myths; /Dr Mara 
Einstein of New York University, author of /Black Ops Advertising; 
/Professor Joseph Turow, Annenberg School for Communication, University 
of Pennsylvania, author of /The Daily You, Breaking Up America, Media 
Today /and /The Aisles Have Eyes/.

For the conference, we will organise a series of themed panel sessions 
and invite papers that contribute to the following themes.

  * Investigating branded content practices and practitioners
  * Mapping the media-marketing ecology of actors, automation and
    processes across marketers, agencies and communications
  * Regulating branded content, native advertising and
    editorial/advertising integration
  * Media-marketing convergence and higher education: teaching, learning
    and institutional arrangements
  * Building capacity for research and collaboration

The Network aims to investigate the changing relationships between media 
and marketing and to promote research, collaboration and dialogue across 
a very wide range of interests and perspectives. We are particularly 
interested in exploring media-marketing research at the intersection of 
the humanities and social sciences. Branded content is both an economic 
and a cultural phenomenon that requires cross-disciplinary resources and 
new approaches in analysis. Assessing the impact and policy implications 
of these practices requires a better understanding of the cultural 
forms, working arrangements and practices that are developing amongst 
producers and users and the attitudes of various practitioners, publics 
and stakeholders. Studying these phenomena requires political economic, 
legal and policy analysis as well as historical, cultural and social 
enquiry. We invite abstract submissions on the themes above. We also 
welcome suggestions for topics that the conference should incorporate.

Deadline for abstracts: 30 May 2017
Please send abstracts (250 words max) to Prof. Jonathan Hardy 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>, Principal Investigator 
Branded Content Network and Prof. Patricia Núñez (Chair, ECREA 
Advertising TRG) –(pnunezgo /at/ ucm.es) <mailto:(pnunezgo /at/ ucm.es)>

Additional guidance on abstract submissions

The 15 June event will be a good opportunity to present individual 
research or papers that contribute to exploring the seminar topics. For 
the November conference, papers will be arranged around themed panels to 
address conference topics. For doctoral students and early-career 
researchers, the better opportunity to present your work for discussion 
will be the June event. We will endeavour to provide opportunities too 
at the conference but these may be more limited depending on the nature 
of panel sessions and plenary sessions. We will confirm invitations to 
present at the June event by 28 April.

Both the June seminar and November conference are free and open to 
interested researchers who wish to join us. However, please note that we 
do not have funds to assist with travel costs.

*About the Branded Content Research Network*

The academic network is funded and based in the UK but one of our main 
aims is to contribute to building capacity for European-wide and beyond 
that international research networking and so we are delighted to work 
in partnership with the ECREA Advertising TWG.We invite you to join us. 
To subscribe to our mailing list please send an (listserv /at/ jiscmail.ac.uk) 
<mailto:(listserv /at/ jiscmail.ac.uk)>Subject: BLANK Message: SUBSCRIBE 
BRANDEDCONTENTRESEARCHNETWORK Firstname Lastname

You can also subscribe via our website. For more details please visit 
www.brandedcontentresearchnetwork.org 
<http://www.brandedcontentresearchnetwork.org/>

Prof. Jonathan Hardy, University of East London; Principal Investigator 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>

Prof. Iain MacRury, Bournemouth University; Co-Investigator 
(imacrury /at/ bournemouth.ac.uk) <mailto:(imacrury /at/ bournemouth.ac.uk)>__

*About the Advertising Research TWG*

We are delighted to have the opportunity to work and share the CFP with 
the Branded Content Research Network. Advertising encompasses more than 
traditional ways of communication and new formats are emerging in 
marketing communication strategies. The establishment of the Advertising 
Research Temporary Working Group is informed by the belief that 
advertising is a particularly salient area of inquiry today. Our group, 
sets out to strengthen theoretical reasoning, critical reflection and 
empirical exploration in advertising research as an inherent part of 
communication and media studies. We also collaborate with different TWG 
and sections in Ecrea and other international associations.

Prof. Patricia Núñez, Complutense University, Spain. Chair of ARTWG 
(pnunezgo /at/ ucm.es) <mailto:(pnunezgo /at/ ucm.es)>

Prof. Guido Zurstiegen, university of Tuebingen, 
(Germany_guido.zurstiege /at/ uni-tuebingen.de) 
<mailto:(guido.zurstiege /at/ uni-tuebingen.de)>_


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