[ecrea] Cinema&Storia CfP

CALL FOR PAPERS

**

«Cinema e Storia. Rivista di studi interdisciplinari» n. 1/2018

 From Public to Private. The History and Histories of Audiences in the 
Global Era

Special issue, edited by Mariagrazia Fanchi & Damiano Garofalo

The study of cinema audiences has always been considered as an ancillary 
area of interest: marginalized and considered to be a trivial subject, 
and in any case easily studied through text-centric analysis (the 
spectator as a semiotic construction), a marketing system approach (the 
spectator as the final result of film industry strategies), or as an 
outcome of political propaganda operations (the spectator as a tool of 
consensus). Moving away from this marginal position, in the last few 
years the study of cinema audiences has obtained a new relevance, 
assuming a particular significance thanks to the several 
multidisciplinary investigations of social and cultural history, such as 
the history of consumption, the history of tastes and, above all, the 
history of cinema and TV audiences.

Several causes have contributed to this recent renewal: the birth of 
European associations that are devoted specifically to cinema audiences 
(e.g. ECREA, HOMER, the “Audience” workgroup in NECS) has energized 
researches in this sense; the shift in focus towards non-Western 
audiences, has led to the emergence of of a new World History approach 
and the post-colonial perspective; experiments in new instruments from 
experimental psychology and statistical sciences (big datas) have 
contributed, as has the upgrading of traditional media historiography to 
include archaeological or oral-historical approaches. This positive 
circumstance has driven a reprise of the historiographical reflection on 
audiences, and the expansion of studies and projects (among others, the 
Italian Cinema Audiences project, launched by a pool of British 
Universities).

Beginning with this new perspective, it is necessary to enlarge our 
frame of work and to adopt a wide and inclusive approach to media 
consumption, to include cinema, TV and visual and audiovisual 
experiences broadly. The study of audiences necessitates an intermedial 
and multidisciplinary approach in order to encompass the complexity of 
media experiences: the plethora of forms that this assumes (and 
assumed), their changes through space and time, the multiplicity of 
connections to cultural, social, economic and identity processes. The 
challenge is to legitimate audience as essential field of investigation 
within film, media, communication studies, and, at the same time, to 
adopt audiences as a historical source in a wider sense.

Reflecting on these topics and following this line, the «Cinema e 
Storia» Journal aims to focus its following issue (1/2018) to history of 
cinema audiences.

We welcome essays that address (though are not limited to) the following 
topics: **

·Cinema audiences and historiographical questions;

·New approaches of cinema audience history: methods, frames, designs;

·Cinema audiences and microhistory  (biographical, genealogical, 
communitarian histories);

·Cinema audiences and cultural consumption;

·Cinema audiences and production studies;

·Cinema audience, sociability and social processes;

·The history of reception (movies, stars, genres...);

·Fandom and stardom;

·History and identity construction (gender, generational, sexual social, 
cultural, political, national identities);

·Histories of movie theatres; histories of movie-going and urban spaces;

·Histories of cinema audiences and World History;

·Neuroscientific histories of audiences;

·Media debates and media representations of movie-goers, movie-going and 
cinema experiences.

Deadlines & Guidelines

**

To propose an article please send an abstract and short biographical 
note to the address (redazione /at/ cinemaestoria.it) 
<mailto:(redazione /at/ cinemaestoria.it)> by April 3, 2017.

Abstracts must be between 200 and 300 words, and may be presented in 
English or Italian.

The proposal should include: five key-words, names of author(s), 
institution(s) and contact details (email, telephone), together with a 
short bio for each author.

If the proposal is accepted, the author/s will be asked to send the 
complete article to the same e-mail address by July 31, 2017. 
Contributions will be sent to two independent  reviewers in a 
double-blind peer review process prior to the final publication 
decision. Authors may be requested to change or improve their articles 
if suggested by reviewers.

Articles should be between no more than 35,000 characters in length, 
spaces and notes included, but shorter articles will be also considered.

For info, please send an email to:

(mariagrazia.fanchi /at/ unicatt.it) 
<mailto:(mariagrazia.fanchi /at/ unicatt.it)>and/or 
(damiano.garofalo /at/ uniroma1.it) <mailto:(damiano.garofalo /at/ uniroma1.it)>

Mariagrazia Fanchi

Coordinatore CIMO. Comunicazione per l’Impresa, i Media e le 
Organizzazioni Complesse

Prof. Associato di Media Studies and Cultural History

Dipartimento di Scienze della Comunicazione e dello Spettacolo

Università Cattolica del Sacro Cuore


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