[ecrea] call for proposals--book in Affect Theory and Rhetorical Persuasion in Mass Comm.

We are soliciting book chapter proposals for a book on the theme of 
affect theory and rhetorical persuasion in mass communication. An editor 
at Routledge is interested in reviewing a detailed book proposal.

We invite submissions that examine the role of affect and emotion in 
rhetorical persuasion in the mass media, such as political campaigns, 
advertising, public relations, news reporting, and strategic 
communication. We understand that there have been many definitions of 
affect and sometimes affect and emotions are used interchangeably. You 
may choose your own definition of affect or emotion as long as you 
articulate the definition clearly in your paper. However, we want to go 
beyond traditionally analyses of emotion (or pathos, pathetic appeal) in 
persuasion, and affect theory presents an opportunity to take the 
scholarly conversation in new directions.

At this point, we plan to divide the book into two large sections, one 
focusing on theory and one focusing on case analysis. For the theory 
section, we welcome contributions that examine the relationships between 
affect/emotion and rhetorical persuasion, the history of affect theory, 
the affective turn in the humanities, etc. For case analysis, we welcome 
analysis of recent political events, such as the 2016 presidential 
election, Black Lives Matter, Brexit, Superbowl ads, and case analysis 
of public relations and advertising. These are just some examples. If 
your paper does not fit into these two broad categories, you are welcome 
to submit it as well. We consider any submissions that relate to the 
broad theme of the book.

Intended audience: We intend this collection be used as an undergraduate 
and graduate textbook.

Deadline: Please submit an abstract of 250 words and a brief bio by 
April 30 to (lzhang /at/ uwlax.edu) <mailto:(lzhang /at/ uwlax.edu)>

We expect to submit the book proposal to Routledge by May 15. If the 
book proposal is accepted, we expect that you submit the paper in six 
months.

---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please
use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------