[ecrea] CFP of UCMeCSA Annual Conference

  CFP: The Evolving Landscape of Entertainment TV in China: A 20-Year 
Review


      2017 UK-China Media and Cultural Studies Association Annual 
Conference


      11th April 2017, University of East Anglia, Norwich

The television industry in China has experienced a process of 
marketisation, diversification, de-ideologisation, and 
entertainmentisation ever since media reforms of the late 1970s. 
Resulting from the combined pressure of continued media censorship and 
the rise of media rating systems, entertainment TV, a politically safe 
and profitable genre, has become a new avenue to boost ratings and 
increase advertising revenues. A well-known example of the ‘gold rush’ 
for Chinese entertainment TV is Happy Camp that debuted on Hunan 
Satellite TV (HSTV) in July 1997, which heralded the dawn of a mass 
entertainment era. In the following years, A range of genres flourished, 
such as game shows Lucky 52, reality show Perfect Holiday, entertainment 
talk show Super Interview, talent shows Dream China, dating programme If 
You are the One, etc. The rise of digital media offers further channels 
for audience/user engagement, participation and interactivity, and 
enhances the multi-screen viewing experience. This success, however, has 
not been welcomed by everyone. While the government endorses the 
marketization of television industry through entertainment programmes at 
the same time it issued an order limiting TV channel from broadcasting 
too much entertainment programs since July 2011. From within the 
academic community concern has been raised about the originality of TV 
production in China. Scholars comment that the current entertainment TV 
shows rely heavily on importing or cloning the Western formats, and such 
‘localisation’ practice does not foster the creativity within the 
Chinese TV industry.

2017 marks the 20th year of the popularisation of entertainment TV in 
China. This conference aims to offer a platform for researchers in media 
and cultural studies to share insights about the history and future of 
entertainment TV in China and foster research networks. We would like to 
draw contributions concerning, but not limited to, the following topics:

• The political economy of entertainment TV in China: the interplay 
between the state, the market, and the public;

• Genre, format, and spectacle in entertainment TV in China;

• Audience studies and Fandom Studies of entertainment TV;

• Digital media and entertainment TV;

• Gender, Sexualities, and Popular Culture;

• Entertainment TV franchise, localisation of content and creativity;

• Globalisation and the preservation of Chinese cultural identities;

• Censorship, regulations and journalism;

• New approaches and methodologies in researching entertainment TV.

Please submit an abstract (150-200 words) and a short biographical 
statement (max. 100 words) by 3 rd March 2017 to (UCMeCSA /at/ qq.com) Notice 
of acceptance will be given by 17th March 2017. Any further enquiries, 
please contact: Yuxin Liu ((Yuxin.Liu /at/ uea.ac.uk)) or Yakun Yu 
((715188 /at/ swansea.ac.uk)). Conference fee: £20 (£10 for students).

UCMeCSA_6

/2017 UK-China Media and Cultural Studies Association Annual Conference 
is co-organized by the School of Art, Media and American Studies, 
University of East Anglia and the College of Arts and Humanities, 
Swansea University. This conference is generously sponsored and 
surpported by Engagement, Enterprise and Employability Grant and the 
Graduate School of University of East Anglia. We thank Dr Yan Wu, Dr 
Sanna Inthorn, Dr Rebecca Fraser and Miss Katy Scales for their 
wholehearted support./

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