[ecrea] New Book: Industrial Approaches to Media: A Methodological Gateway to Industry Studies

*Industrial Approaches to Media:
A Methodological Gateway to Industry Studies*

*_By Matthew Freeman_*

*Featuring Alisa Perren, Paul Kerr, Elizabeth Evans, Paul McDonald, 
Michele Hilmes, Petros Iosifidis, Sarah Ralph, Dave Harte, Emily Caston 
and Henry Jenkins*


This guidebook, aimed at those interested in studying media industries, 
provides direction in ways best suited to collaborative dialogue between 
media scholars and media professionals.

While the study of media industries is a focal point at many 
universities around the world – promising, as it might, rich dialogues 
between academia and industry – understandings of the actual 
methodologies for researching the media industries remain vague. What 
are the best methods for analysing the workings of media industries – 
and how does one navigate those methods in light of complex deterrents 
like copyright and policy, not to mention the difficulty of gaining 
access to the media industries?

Responding to these questions, /Industrial Approaches to Media/ offers 
practical, theoretical and ethical principles for the field of media 
industry studies, providing its first full methodological exploration. 
It features case studies from key scholars such as Paul McDonald, Henry 
Jenkins, Michele Hilmes and Alisa Perren. It also benefits from 
interviews with Amanda Lotz, Derek Johnson, Daniel Ashton, John Mateer, 
Jon Hickman and Hanne Bruun, amongst others.

*Dr Matthew Freeman* is Senior Lecturer in Media and Communication at 
Bath Spa University, and Director of its Media Convergence Research 
Centre. The author of /Historicising Transmedia Storytelling/ (2016) and 
the co-author of /Transmedia Archaeology/ (2014), his research explores 
production cultures across media and history, publishing on transmedia 
storytelling, media branding and convergence cultures.


/Table of Contents:/

Foreword: Media Industry Studies in Practice – /Alisa Perren/

1. Introduction: Media Industry Studies: What and Why?

*PART I: The Ideologies & Ethics of Media Industry Studies*

2. The Professional Ideologies of Academia and Industry
Case Study: The Apprentice’s Sorcerer: Television in/and the Academy – 
/Paul Kerr/

3. The Politics and Ethics of Media Industry Studies
Case Study: On, With or For: Perspectives on Academic-Industry 
Collaborations – /Elizabeth Evans and Paul McDonald/

*PART II: The Theory & Practice of Media Industry Studies*

4. Socialised Authorship: Conceptualising Media Industry Studies
Case Study: Industry as Author: Deconstructing Creativity – /Michele Hilmes/

5. Media Industries as Structure: Objectivism and the Societal Context
Case Study: The Political Economy of Television Sports Rights – /Petros 
Iosifidis/

6. Media Industries as Interaction: Constructivism and the Corporate Context
Case Study: Getting More Creative with Interviews – /Sarah Ralph/

7. Media Industries as Modality: Culturalism and the Discursive Context
Case Study: Researching Journalism through Social Media – /Dave Harte/

*PART III: The Reciprocity & Publishing of Media Industry Studies*

8. Approaching Knowledge Exchange
Case Study: The Need for Multiperspectival Work – /Henry Jenkins/

9. Publishing Media Industry Research
Case Study: Intellectual Collaboration and the Music Industry – /Emily 
Caston/

10. Conclusions: Media Industry Studies: How and What Now?


/Published by Palgrave Macmillan and available to order at:/
http://www.palgrave.com/gb/book/9781137551757



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