[ecrea] Call for Papers - Advertising in Ibero-America

*JOURNAL: Prisma Social*

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*Social Science Magazine*

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*ISSN: 1989-3469*

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*Issue 17*

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*ADVERTISING IN IBERO-AMERICA*

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*DEC 2016 – MAY 2017*

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*PUBLISHER:*

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*iS+D foundation for advanced social research*

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The iS+D Foundation for Advanced Social Research informs you that you 
have the opportunity to present articles for issue 17 of the Prisma 
Social research Magazine (ISSN 1989-3469), coordinated by Rafael Repiso 
and Inmaculada Berlanga, professors at the International University of 
La Rioja (Spain) and researchers from the Prospects in Multimedia 
Communication (PROCOMM) group.


Due to its characteristics, advertising is a good indicator for studying 
a society from different perspectives: cultural, social, economic, etc. 
Advertising has the ability to change the habits of a society, while 
representing and contextualising a society in a certain period. The 
study of Ibero-American advertising is exciting to us, firstly for the 
characteristics that its countries, including Spain, have in common; and 
secondly due to changes carried out in recent decades in Ibero-American 
countries, their development and internationalisation. These changes 
have mainly been through the economic and political processes 
encompassed by globalisation processes in the 20^th and 21^st centuries 
(business, migration, etc.). In all these fields advertising offers its 
own perspective of analysis of this reality which allows us to better 
understand social phenomena.


Normally studies carried out on advertising have a national or global 
focus, even when professionally the Ibero-American sphere links the 
function of agencies and brands; proof of this is the existence of 
numerous Ibero-American festivals. That is, if we wish to study Spanish 
advertising, we must first study it in the Ibero-American context, 
likewise in the cases of Ibero-America. In the same way, the changes 
made in recent decades in Ibero-American countries, their development 
and internationalisation make them a very interesting subject for study, 
as examples of development and creativity.Likewise, the changes made in 
the field of international advertising lead us to wonder about their 
incidence and influence in Ibero-American countries. The 21^st century 
is a phase of profound transformations for society and has generated the 
emergence of new scenarios in interpersonal communication. The new 
scenarios increasingly require the modification of the communication 
strategies and creative codes which allow the redefinition of the way of 
effectively communicating with and reaching different target audiences. 
If we look at the field of advertising and marketing, this great 
revolution of forms of communication is allowing a rapid modification of 
the profile of the client and the framework in which companies develop 
their activities. We are facing a paradigm shift which leads the client 
not only to wish to cover their basic needs, but instead to want a 
superior state, of emotions and experience.


This edition of Prisma Social Magazine wishes to encourage scientific 
research on this. For this, it is requesting articles which deeply 
analyse the subject with academic rigour. Specifically, articles are 
being sought which respond to studies which analyse Advertising in 
Ibero-America as a social phenomenon, in the following areas:

   * ·The advertising agency in Ibero-America
   * ·Historical approach of Advertising in Ibero-America
   * ·Advertising as a conversation with the public: New advertising
     languages
   * ·Advertising and social networks as agents of social change
   * ·Advertising rhetoric
   * ·Advertising and measurement instruments: rankings of advertisements
     and agencies
   * ·Social advertising
   * ·Advertising and society
   * ·Emotional and experience advertising
   * ·New advertising formats
   * ·Advertising, culture and social change
   * ·New trends: Neuromarketing and neurocommunication

PRISMA SOCIAL MAGAZINE IS FOCUSED ON THE DISSEMINATION OF RESEARCH FROM 
SOCIAL SCIENCES

KEY INFORMATION


*MAGAZINE ISSUE 17*

*TITLE*: ADVERTISING IN IBERO-AMERICA

*COORDINATED BY*: RAFAEL REPISO AND INMACULADA BERLANGA (PROFESSORS AT 
THE INTERNATIONAL UNIVERSITY OF LA RIOJA AND PROCOMM RESEARCHERS)

*DEADLINE FOR RECEIPT OF ARTICLES AND SUMMARIE*S: THEMATIC SECTION: 1^ST 
OF OCTOBER 2016

*DATE OF PUBLICATION*: DECEMBER 2016

Primsa Social Magazine is a social sciences publication, each issue 
organised around thematic content. It is a bi-annual publication, 
published in two issues, in June and December.


Prisma Social Magazine was established in December 2008, with the 
purpose of disseminating and expanding investigation of social 
phenomena, as to have greater knowledge of the needs, hopes, feelings 
and thoughts of individuals is to know more about the world.


The purpose of Prisma Social Magazine is to offer a new perspective on 
the analysis of reality, providing answers to the questions that society 
poses. It is a space for reflection and dissemination of research which 
examines the origin and causes of social phenomena. Specifically, it 
creates a reflective culture focused on understanding social behaviour 
from a global perspective.


The publication conditions and rules can be consulted on the magazine 
page: The englush version of conditions can be founded in: 
http://goo.gl/ZfqW2d


SEE PUBLICATION RULES SPANISH VERSION 
<http://www.isdfundacion.org/publicaciones/revista/>

Articles may be sent to (prismasocial /at/ isdfundacion.org) 
<mailto:(prismasocial /at/ isdfundacion.org)>


*Prisma Social is indexed on SCOPUS, MIAR, DICE, RESH, CIRC, Proquest, 
Prisma, Ebsco, CABI/CAB, Index Copernicus, Latindex, DOAJ, MLA, Ulrich, 
Hispana, and Dulcinea, among others.*


We would be grateful if you would distribute the content of this message 
among the researchers, professors and individuals who may be interested 
in potential participation as writers.


Thank you very much for your collaboration. Rafael Repiso.


--
*Rafael Repiso *
Miembro del Grupo EC3de Investigación - UGR
Profesor de la Universidad Internacional de la Rioja
Miembro de EC3metrics

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