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[ecrea] Call for Papers - Advertising in Ibero-America

Sun Jul 10 21:11:10 GMT 2016





*JOURNAL: Prisma Social*

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*Social Science Magazine*

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*ISSN: 1989-3469*

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*Issue 17*

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*ADVERTISING IN IBERO-AMERICA*

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*DEC 2016 – MAY 2017*

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*PUBLISHER:*

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*iS+D foundation for advanced social research*

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The iS+D Foundation for Advanced Social Research informs you that you have the opportunity to present articles for issue 17 of the Prisma Social research Magazine (ISSN 1989-3469), coordinated by Rafael Repiso and Inmaculada Berlanga, professors at the International University of La Rioja (Spain) and researchers from the Prospects in Multimedia Communication (PROCOMM) group.


Due to its characteristics, advertising is a good indicator for studying a society from different perspectives: cultural, social, economic, etc. Advertising has the ability to change the habits of a society, while representing and contextualising a society in a certain period. The study of Ibero-American advertising is exciting to us, firstly for the characteristics that its countries, including Spain, have in common; and secondly due to changes carried out in recent decades in Ibero-American countries, their development and internationalisation. These changes have mainly been through the economic and political processes encompassed by globalisation processes in the 20^th and 21^st centuries (business, migration, etc.). In all these fields advertising offers its own perspective of analysis of this reality which allows us to better understand social phenomena.


Normally studies carried out on advertising have a national or global focus, even when professionally the Ibero-American sphere links the function of agencies and brands; proof of this is the existence of numerous Ibero-American festivals. That is, if we wish to study Spanish advertising, we must first study it in the Ibero-American context, likewise in the cases of Ibero-America. In the same way, the changes made in recent decades in Ibero-American countries, their development and internationalisation make them a very interesting subject for study, as examples of development and creativity.Likewise, the changes made in the field of international advertising lead us to wonder about their incidence and influence in Ibero-American countries. The 21^st century is a phase of profound transformations for society and has generated the emergence of new scenarios in interpersonal communication. The new scenarios increasingly require the modification of the communication strategies and creative codes which allow the redefinition of the way of effectively communicating with and reaching different target audiences. If we look at the field of advertising and marketing, this great revolution of forms of communication is allowing a rapid modification of the profile of the client and the framework in which companies develop their activities. We are facing a paradigm shift which leads the client not only to wish to cover their basic needs, but instead to want a superior state, of emotions and experience.


This edition of Prisma Social Magazine wishes to encourage scientific research on this. For this, it is requesting articles which deeply analyse the subject with academic rigour. Specifically, articles are being sought which respond to studies which analyse Advertising in Ibero-America as a social phenomenon, in the following areas:

   * ·The advertising agency in Ibero-America
   * ·Historical approach of Advertising in Ibero-America
   * ·Advertising as a conversation with the public: New advertising
     languages
   * ·Advertising and social networks as agents of social change
   * ·Advertising rhetoric
   * ·Advertising and measurement instruments: rankings of advertisements
     and agencies
   * ·Social advertising
   * ·Advertising and society
   * ·Emotional and experience advertising
   * ·New advertising formats
   * ·Advertising, culture and social change
   * ·New trends: Neuromarketing and neurocommunication

PRISMA SOCIAL MAGAZINE IS FOCUSED ON THE DISSEMINATION OF RESEARCH FROM SOCIAL SCIENCES

KEY INFORMATION


*MAGAZINE ISSUE 17*

*TITLE*: ADVERTISING IN IBERO-AMERICA

*COORDINATED BY*: RAFAEL REPISO AND INMACULADA BERLANGA (PROFESSORS AT THE INTERNATIONAL UNIVERSITY OF LA RIOJA AND PROCOMM RESEARCHERS)

*DEADLINE FOR RECEIPT OF ARTICLES AND SUMMARIE*S: THEMATIC SECTION: 1^ST OF OCTOBER 2016

*DATE OF PUBLICATION*: DECEMBER 2016

Primsa Social Magazine is a social sciences publication, each issue organised around thematic content. It is a bi-annual publication, published in two issues, in June and December.


Prisma Social Magazine was established in December 2008, with the purpose of disseminating and expanding investigation of social phenomena, as to have greater knowledge of the needs, hopes, feelings and thoughts of individuals is to know more about the world.


The purpose of Prisma Social Magazine is to offer a new perspective on the analysis of reality, providing answers to the questions that society poses. It is a space for reflection and dissemination of research which examines the origin and causes of social phenomena. Specifically, it creates a reflective culture focused on understanding social behaviour from a global perspective.


The publication conditions and rules can be consulted on the magazine page: The englush version of conditions can be founded in: http://goo.gl/ZfqW2d


SEE PUBLICATION RULES SPANISH VERSION <http://www.isdfundacion.org/publicaciones/revista/>

Articles may be sent to (prismasocial /at/ isdfundacion.org) <mailto:(prismasocial /at/ isdfundacion.org)>


*Prisma Social is indexed on SCOPUS, MIAR, DICE, RESH, CIRC, Proquest, Prisma, Ebsco, CABI/CAB, Index Copernicus, Latindex, DOAJ, MLA, Ulrich, Hispana, and Dulcinea, among others.*


We would be grateful if you would distribute the content of this message among the researchers, professors and individuals who may be interested in potential participation as writers.


Thank you very much for your collaboration. Rafael Repiso.


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*Rafael Repiso *
Miembro del Grupo EC3de Investigación - UGR
Profesor de la Universidad Internacional de la Rioja
Miembro de EC3metrics

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